Innovatronix has announced the “first and only” high-power 550W LED flash for smartphones

Mar 5, 2020

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Innovatronix has announced the “first and only” high-power 550W LED flash for smartphones

Mar 5, 2020

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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Innovatronix has taken a break from its usual line of portable power inverters and announced the CPFlash 550W – A powerful LED flash designed specifically for smartphones (although it works with DSLRs and mirrorless cameras, too). As of writing, they say that it’s the “first and only high power off-camera flash for your smartphones”.

The photo above makes it look quite big and chunky, but it actually seems quite similar in size to a speedlight – even showing it fitting into a Godox Bowens bracket in some of their promotional videos.

YouTube video

The Innovatronix CPFlash 550W uses 550 Watts of “high efficiency LED technology” which they claim offers up to 95,000 lux at half a meter with a modifier (although they don’t say which modifier).

  • Power output: 550W
  • Lux output: 95,000 @ 0.5m with modifier
  • Adjustable flash power from 0.5% to 100%
  • Adjustable flash duration from 80ms (.08sec) to 500ms (0.5sec)
  • Can sync with your smartphone at any shutter speed
  • 100 flashes at full power on a full charged battery
  • For normal shooting conditions, 300-500 flashes on full battery
  • Replaceable 18650 battery (charged via microUSB in 4 hours)
  • 20 Watts maximum video light/FX power
  • Adjustable video light power from 0.5% to 100%
  • Compatible with iOS 11 and above, Android 6 and above, DSLRs and mirrorless cameras
  • Connection via Bluetooth (CPFlash 550W to App)
  • Radio connection (Master to Slave)
  • Connect multiple CPFlash 550W units together
  • Range (Master CPFlash to Smartphone) – 20 metres line of sight
  • Range (Master CPFlash to Slave CPFlash) – 50 metres line of sight
  • Dimensions: 80x40x170mm
  • Weight: 650g

The CPFlash 550W is compatible with both iOS and Android, and a free app is available, but it also works with DSLR and mirrorless cameras. It connects to your smartphone via Bluetooth, and it appears to use a radio trigger for use with DSLRs and mirrorless cameras. Multiple units can also be used together, wirelessly, with your phone talking to a single “master” unit over Bluetooth, and then the master passing along the information to a number of slaves over radio.

The flash itself is powered by a single 18650 lithium-ion battery, which are commonly used in a lot of products these days and widely available if you need spares. Although in general use, they say you should get about 300-400 shots off a full charge (100 at max power).

As well as a flash, the CPFlash 550W can also act as a continuous LED light, although at only 20W, and includes 7 different lighting effects including fluorescent flicker, lightning, TV, paparazzi, police lights (although presumably not in colour), strobe lights and fire flicker. You might want to utilise some gels for the fire flicker to warm things up a bit, but fortunately, a bunch of those are included in the box.

As well as six magnetic acrylic gels, you also get a rechargeable smartphone camera trigger, wireless hotshoe trigger for DSLR & mirrorless cameras, a MicroUSB cable for charging, and a detachable metal bracket. But if you want more control, you can slot it into the Godox Bowens bracket and use it with all your regular softboxes and other modifiers, too. Exactly how well it’ll perform, though remains to be seen.

The Innovatronix CPFlash 550W will be available at the end of March for $199 from their Shopify store or $219 through Amazon. There’s no product page on their website yet, but for more information, you can follow their Facebook page and Instagram.

It’s interesting if you just think of it as a small portable continuous video light (although CRI and TLCI have not been published) that just happens to have some flash capability, but as a smartphone addon? I’m not so sure. How about you?

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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14 responses to “Innovatronix has announced the “first and only” high-power 550W LED flash for smartphones”

  1. Freelance cameraman China/HK Avatar
    Freelance cameraman China/HK

    CRI?

    1. Kaouthia Avatar
      Kaouthia

      As I mentioned, it’s not something they’ve announced. Curious to know that myself.

  2. Michael Gara Avatar
    Michael Gara

    omg…. that was the most incredibly poor example video I’ve ever seen… The results looked absolutely SH!T and who in their right mind would be shooting like that with a phone? fire your marketing department!!!

    1. Michael Gara Avatar
      Michael Gara

      also…. shortest “flash” duration of 0.08 sec…. 20w maximum continuous LED….. this is a super expensive toy…

  3. Murray Hammur Avatar
    Murray Hammur

    too bad it isn’t triggered by radio and/or optically like speedlights.

  4. Tudor Pantelimonescu Avatar
    Tudor Pantelimonescu

    The ideea is not bad, but what`s the point in using a phone, when you already carry equipment with you…

    1. Alexis Summer Avatar
      Alexis Summer

      i think the whole concept is great, especially for travel photographers and vloggers. I won’t need to carry a lot of equipment to get a better lighting. I also use my phone at times and it is much easier. I’m also curious with the video effects.

  5. Brandon James Crawford Avatar
    Brandon James Crawford

    Read about this on Phoblographer. considering all the features listed, i’d say this is a great product. If you’re a mobile photographer who needs a lot of light in a small package, this will be perfect. I mean it has always been a hassle carrying a lot of lighting equipment, right?

  6. donna summer Avatar
    donna summer

    Wow! I think this product is interesting. I”m curious with the Video effects they have.

    1. Alexis Summer Avatar
      Alexis Summer

      would love to try and play with their video features.

  7. Jessica White Avatar
    Jessica White

    I used their power inverters a long time ago. Although, I’m surprised this 550W LED flash is cheaper than Godox SL 150W video light. I want to try this.

  8. Samantha Avatar
    Samantha

    Wow! I like the concept, I saw the difference between taking pictures with cpflash and without cpflash. I will surely have this product on my future photography.

  9. Lara Hermogeno Avatar
    Lara Hermogeno

    where can I buy this?

  10. Jones David Avatar
    Jones David

    Where can I buy this?