Here’s all the data Facebook learns from a single photo you upload

Apr 12, 2018

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Here’s all the data Facebook learns from a single photo you upload

Apr 12, 2018

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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I guess we all know by now that Facebook collects our data. But in a recent article, the Wall Street Journal focused on the data collected by just analyzing your photos. As it turns out, you’re giving away much more information that you provide yourself. As a matter of fact, Facebook can even determine exactly where you are at a given moment.

When you post a photo, it seems like you have all the control over the privacy. You choose the audience, whether or not you want to add a caption and tag people or location. But even if you only upload a photo with no additional information whatsoever, Facebook will still learn a lot about you.

According to the Journal, Facebook will scan the photo with their facial recognition tech. After all, you are probably aware of this, considering that Facebook suggests tags automatically. Still, if you take a photo in public, this means that the social network will recognize more faces than you do. If you choose not to tag the location –Facebook will still know where the photo was taken.

Reportedly, you give away the information of your phone brand, your unique device ID, mobile provider, and even battery level. As the Journal writes, the app can even detect the nearby Wi-Fi beacons and cell towers, which it can use to determine your exact location even if you don’t geotag your image. Then, Facebook can cross-reference this data, so it can theoretically learn not just about your location, but also the location of everyone in the photo.

So, although the app reportedly isn’t eavesdropping on your conversations, it knows a lot about you. And yet, they strip your photos’ EXIF data “for privacy’s sake.” Oh, the irony.

[via Lifehacker]

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Dunja Djudjic

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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4 responses to “Here’s all the data Facebook learns from a single photo you upload”

  1. Mike Downey Avatar
    Mike Downey

    “And yet, they strip your photos’ EXIF data “for privacy’s sake.” Oh, the irony.”

    And you can’t preserve the EXIF data even if you wanted to share it. The table’s definitely tilted and it’s not in our favour.

  2. DUCK! Avatar
    DUCK!

    It is not possible to use digital services without opening yourself and others up to advertisers who wish to compile lists to sell to hopeful sales people. Neither is it possible to use these services and hide yourself away from the prying eyes of the authoritarians.

    It is possible to make it less straight forward for them though.

    Facebook and the other major social networks turn it into an exercise in taking candy from a baby.

    Be as analogue as you can, and don’t use your real name, don’t discuss personal business, and mix stuff up a bit.

    It won’t stop you revealing stuff, but it makes it into a good game.

    I love it when someone asks to speak to Mr. Duck.

    …Oh and don’t use facebook, google, instawhatsit or twatter.

  3. W Douglas LeBlanc Avatar
    W Douglas LeBlanc

    Remember that all devices on your network are also listening and watching including your smart tv, your Alexa , your game console, your fit bit, your smartwatch, everything. Big brother knows all. Even through walls your neighbors smart tv can pick up events in your apartment next door. Zero escape. Enjoy your Orwellian existence. Five Eyes Love You Long Time.

  4. Doug Sundseth Avatar
    Doug Sundseth

    If you’re not paying for the service, you’re not the customer, you’re the product.

    NB: For the history of that saying (which is approaching cliche), see https://quoteinvestigator.com/2017/07/16/product/ .