Over the weekend, Ellicott City, Maryland was pummeled by massive rainfall, which triggered devastating flash floods through the historic district of town. Resident Max Robinson was trapped in an apartment building near Main St and Maryland Ave when he started documenting what transpired on Twitter.

As the social media coordinator and journalist, Robinson was no stranger to social media norms and intellectual property rights. So when he received a request for free publication of his work on “Fox News Network, LLC &  Fox News Edge affiliates use on all platforms” in exchange for credit, he responded quickly and tersely.

No, fuck off https://t.co/45gbtPxHQC

— Fleetwood Max (@DieRobinsonDie) May 27, 2018

But the request seems to have been perfunctory because Fox News used his content anyway.

https://twitter.com/FoxNews/status/1000905997391618049

The National Press Photographer Association’s General Counsel and photographer advocate Mickey Osterreicher didn’t take kindly to the blatant disregard, accurately pointing out that under U.S. Copyright Law 17 U.S. Code § 504, willful infringements can lead to statutory damages up to $150,000 per image.

Do you work for “credit” or does @FoxNews pay you? Which part of “no” did you not understand? Under #copyright law use after being told not to is eveidence of willful infringement with damages up to $150,000. Stop asking if people “are OK” and then disrespecting their rights.

— Mickey Osterreicher (@nppalawyer) May 28, 2018

Photographers started tweeting at Max Robinson to protect his IP and lawyer up. Even “copyright troll” Richard P. Liebowitz reached out.

https://twitter.com/liebowitzlaw/status/1001098595561598976

Ever since Daniel Morel won a $1.2m judgement against AFP, media organizations have been weary of posting content found through social media. The practice of assigning a junior producer to acquire free rights through a tweet or DM is sadly still prevalent – particularly when it comes to breaking news – and is certainly not confined to Fox News. But the blatant use of Robinson’s photo/video after he specifically denied them permission has become pretty rare given the huge legal liability that it presents.

Statutory damages are only applied to content that has been registered with the U.S. Copyright Office. But content creators have up to 3 months to register their works after initial publication for infringements that occur prior to registration. Attorney Leslie Burns commented, “If one registers a work after the 3-month window, the one can still get statutory damages but ONLY for infringements that start (not just that are discovered but that actually start) after the registration.”

In other words, register your copyright.

About the Author

Allen Murabayashi is a graduate of Yale University, the Chairman and co-founder of PhotoShelter blog, and a co-host of the “I Love Photography” podcast on iTunes. For more of his work, check out his website and follow him on Twitter. This article was also published here and shared with permission.