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GoPro buys out two video editing startups for $105 million to boost its software

Mar 2, 2016 by Gannon Burgett Add Comment

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GoProApp1

Action cam manufacturer GoPro has been in hot water lately, between recent lawsuits and steadily-declining stocks. But that isn’t stopping them from trying to up their game with the help of a few new acquisitions.

Earlier this week, GoPro announced it has acquired Paris-based Stupeflix and Austin, Texas-based Vemory in a deal totaling $105 million in stock and cash.

Stupeflix is best known for Replay, an iOS app that automatically creates custom videos based on selected clips and music chosen by users. Memory’s claim to fame is Splice, an editing app that gives users full control over the editing experience, from trimming clips to adding custom transitions and titles.

GoProApp

It doesn’t take much to see what GoPro’s plans are. Over time, their cameras have become more and more autonomous. By adding the editing aspect to that workflow, it becomes easier than ever for people around the world to capture and share clips created with just a few taps of a button on a screen.

It’ll be interesting to see how this pans out for both editing apps. Will they continue to live on? Or will they be folded into GoPro’s smartphone app?

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Filed Under: news Tagged With: Acquisition, Bought Out, buys, GoPro, Software

Gannon Burgett: from diyphotography.net

About Gannon Burgett

Gannon Burgett is a communications professional with over a decade of experience editing, photographing, and writing content seen through hundreds of millions of pageviews, both online and in print.

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