Whether you’re a photographer or videographer, there are many ways to make money from your work. In this video, Matti Haapoja from TravelFeels gives you a couple of tips how to get brands to collaborate with you using social media. After all, we all use social networks, so why not put it to best possible use and start gaining clients through them?
Give value to your work
The key to attracting audience and brands to like your work is to provide value. If you plan to collaborate with brands, you need to show them that your work has some value to offer to their products. Their interest is to grow business, and they need to see that your work can help them in that. For this, you need to achieve two things: grow your audience and determine the product you’re offering.
Grow your audience
The whole point of social networks is in gaining contacts and audience, right? There are plenty of tips how to do it, whether you want to grow audience without the Instagram bot or market yourself through different kinds of social media. This is an important step, and keep in mind that it needs to go hand in hand with the high quality of your work.
Figure out what your product is
If you want to attract a particular kind of clients and brands, you need to figure out what your particular product is. Only this way will you attract the brands whose style and products match what you do. Do you shoot videos or stills? Are you into wedding, travel, corporate shooting, something else, or all of the above? Once you’ve defined what exactly you’re offering – make it better. As I said, building the audience goes together with building the quality of the product. Wide audience doesn’t mean a thing if you’re not offering something good, and the other way around.
Get in touch
When you have a good product and wide audience – it’s time to get in touch. There are several ways to do it. You can contact agencies that can connect you with clients, so you can get to some brands you want to work with. A more direct way is to contact the brands directly, show them your work and ask if they’re interested in collaboration. This is quite a bold move, but I definitely recommend it.
Once you have wide audience and a great product, at some point the brands will get in touch with you to ask you to work for them. But until this happens, make an effort to build the audience, to constantly improve your product, and be brave and get in touch. Of course, this takes some time and work, but stay persistent and it will be worth it.