Fujifilm QSQ40 Instant Camera shoots larger format square photos

Jun 14, 2023

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Fujifilm QSQ40 Instant Camera shoots larger format square photos

Jun 14, 2023

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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The Fujifilm Instax Mini 40 (buy here) has grown up. Fujifilm has announced the new Fujifilm Instax SQ40 square format camera. Fuji says the release of the new SQ40 will provide Mini 40 fans with its “classic look” in a larger square format. Along with the new camera, the company releases a new “Sunset” film variety, and the Instax Mini Evo Hybrid camera (buy here) is also now available in a new brown colour option.

The Instax SQ40 features an automatic exposure function that automatically senses the light. When the shutters pushed, the camera optimises the shutter speed and flash output (when required) to provide a good exposure in all conditions. This makes it an ideal instant film camera for beginners who don’t fully understand exposure yet.

Naturally, the Fujifilm Instax SQ40 also features a selfie mode function. This mode works by shortening the minimum focus distance to let it focus close enough to capture your face while holding the camera. While it’s not quite macro, it should also help you to shoot other close-up images of subjects, too.

The SQ40 measures 13.34cm (5.25″) wide by 11.4 (4.5″) tall and 5.72cm (2″) thick with a retractable lens. So, it’s not quite as compact as some might like and certainly not as small as the digital cameras we already carry in our pockets on our smartphones. In fact, this may be unlikely to fit into your pocket at all. But when you need it to be ready, you can fire this up with automatic exposure and have a finished print in your hands in a couple of minutes.

New Sunset Film

Along with the new camera, Fujifilm has announced the addition of a new Instax Square “Sunset” to its film lineup. Fujifilm says it gets its name from the smooth gradients of a sunset sky.

The design of this new square format instant film is inspired by the gentle gradation of the colors in the sky during a sunset. As with all INSTAX SQUARE instant film varieties, Sunset will be available in a single pack with 10 exposures.

Instax Mini Evo Brown Edition

The Fujifilm Instax Mini Evo hybrid camera (buy here) was released in November 2021. It originally launched in a silver and black colour scheme, but Fujifilm has today announced a new brown colour variety. The Mini Evo is a unique hybrid of instant film and digital that works as both a camera and a printer for your smartphone photography. The Instax Mini Evo app is available for both iOS and Android devices.

Price and availability

The Instax SQ40 will cost $149.95, the new Instax Square Sunset instant film will cost $15.75 for a pack of 10 sheets, and the brown Instax Mini Evo will cost $199.95. All three items are expected to start shipping by the end of June 2023.

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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