Fujifilm launches Film Simulation instant noodles. Yes you read that right

We got used to hearing about Fujifilm announcing new cameras and other photo gear. But recently, the company launched Film Simulation instant noodles. Yup, you read that right – noodles. Fujifilm is using them as promotional material in Korea, and although it’s unusual, it looks like a successful marketing move.

I must admit I was utterly confused when I first saw the title about Fujifilm noodles. But then I watched the video above, in which Dylan Goldby and Roy Cruz cook them and style them for a photo. So, yeah, Fujifilm noodles are the real thing!

Since noodles are a big part of the culture in Korea, Fujifilm is using them as a promotional trick there, and I guess it’s a pretty clever marketing strategy. After all, if the company ever fails with instant cameras… Maybe it can switch to making instant noodles.

[via Fuji Rumors]