Capture One to increase prices by up to 54% on plans and perpetual licenses

Jan 8, 2021

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Jan 8, 2021

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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According to a report on PhotoRumors, the folks at CaptureOne are about to significantly bump their perpetual license cost for Capture One for Nikon, Fuji and Sony from $129 up to a whopping $199 with monthly subscription starting prices (for the annual-but-still-monthly-non-prepaid-deal) going up from $9.99/mo to $14/mo.

The information comes from what appears to be a leaked press release stating that Capture One will be increasing its prices from January 11th. They will, however, apparently be also increasing the number of activations to two per license – so that you can run it on say, a desktop and a laptop – similar to the way Adobe and Blackmagic license their software. Although, the current licensing also says “2 seats”, so not sure how it’s different.

This is the quote PhotoRumors published, which presents as if it’s been written by Capture One, justifying the new pricing structure.

At Capture One, we’re dedicated to shaping the future of photography. After reviewing our products and plans for future innovation, we’ll soon be updating the price of select products. For example, we’ll be updating the price of Capture One for Fujifilm, Capture One (for Sony) and Capture One for Nikon to bring them in line with Capture One Pro. This is to better reflect that these products equally offer the same set of professional tools and features. We’ll also increase activations to 2 per license for these products.

The price updates take effect on January 11, 2021. Existing subscription plans will not be affected by these changes. New customers – and customers seeking to upgrade their license – can still purchase their preferred product or upgrade at the 2020 price before January 11.

For comparison, here is what Capture One currently costs

And here’s what they say they’ll allegedly be going to on January 11th.

ProductPayment typePrice (US$)Price (€)Price (£)
Capture One for Fuji/Nikon/SonyNew perpetual license199229199
Capture One for Fuji/Nikon/SonyPerpetual upgrade from version 20149169149
Capture One for Fuji/Nikon/SonyPerpetual upgrade from older version149169149
Capture One for Fuji/Nikon/SonyAnnual prepaid subscription149169149
Capture One for Fuji/Nikon/SonyMonthly (month-to-month) subscription192319
Capture One for Fuji/Nikon/SonyAnnual monthly subscription141814

That’s a pretty significant hike in price, and given how often many people seem to swap camera brands these days, it wouldn’t surprise me if Capture One is simply trying to outprice the brand-specific versions to attract more people to pick up the full version (priced at $299). For the cost difference, it hardly seems worth going for the brand-specific version anymore. The big savings on the price was part of its whole appeal for users of those cameras.

If the report is accurate, though, new users coming to Capture One and subscribing after January 11th, will be charged the new, higher rate.

There is some good news, though, for existing subscribers, who will continue to be billed at their current rate. It won’t go up unless they decide to cancel and restart the subscription at a future date. So, if you’ve been thinking about getting Capture One, Pro, it might be worth locking in your choice with a subscription now, before the price goes up.

We haven’t heard anything official from Capture One themselves yet, but if we hear anything from them or see an official announcement, we’ll let you know.

[via PhotoRumors]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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5 responses to “Capture One to increase prices by up to 54% on plans and perpetual licenses”

  1. Albu Emil Avatar
    Albu Emil

    Well, it seems they already did the price bump, for me it shows € 349.00 for the perpetual license for all brands (instead of about € 249.00 like in your screenshot)

  2. Marco Peixoto Avatar
    Marco Peixoto

    Stop buying subscriptions… its a freaking plague were we pay and own nothing .

    1. Tom Jarane Avatar
      Tom Jarane

      Marco Peixoto like netflix, hbo, spotify, tidal, strava, zwift? What is wrong paying for a service?

      1. Carlos D Avatar
        Carlos D

        Capture one or photoshop are not a service. They are a tool. Big difference. This is the “pay $$ monthly so we can make more profits”. It’s a ripoff and consumers are stupid enough to fall for it. Plenty of cheaper and free apps out there for majority of hobbyists.

  3. Aegir Avatar
    Aegir

    So the new price for the perpetual all major brands (not upgrade) will be the same? In other words, it seems that the higher prizes do not apply to new users using Canon cameras? This is very unclear.