Posts by Author: John Aldred
John Aldred is a photographer with over 25 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.
This is why you’ll never make it as a photographer
Jun 11, 2018
John Aldred
Photographer James Popsys puts forth an intriguing argument. That you won’t make it as a photographer. Why? Well, because it’s impossible for anybody to really…
The new $1 Hot Wheels “Zoom In” car is a miniature GoPro camera dolly in disguise
Jun 8, 2018
John Aldred
I remember having a rather extensive range of Hot Wheels cars when I was a kid. It would’ve been great to be able to strap…
Breaking down how much you should charge for video work
Jun 8, 2018
John Aldred
Charging for video work, especially when you’re quite new to dealing with clients, can often be quite difficult. You don’t want to quote ridiculously high…
Instagram will allow users to post hour-long vertical videos, report says
Jun 7, 2018
John Aldred
Instagram may be starting to change as we know it. Going from the platform of quick posts and instant gratification and branching out into long-form video…
What photographers would say if they were 100% honest with clients
Jun 7, 2018
John Aldred
You know how, some people, they just don’t have that filter between their brain and their mouth? Know any photographers like that? Well, if you’ve…
Canon announces a pair of new 70-200mm f/2.8L and f/4L IS lenses
Jun 7, 2018
John Aldred
Last month, there was word floating around that Canon was about to announce updates to their popular 70-200mm f/2.8L IS II and 70-200mm f/4L IS…
Paraglider accidentally drops phone from 2,500 feet – the ultimate drop test?
Jun 7, 2018
John Aldred
There you are, paragliding away at 2,500ft, so you whip out your phone to take a quick selfie. Who wouldn’t, right? Well, this one unnamed…
Leaked images show a short new 24mm f/2.8 Sony lens from Samyang
Jun 7, 2018
John Aldred
It seems like every lens manufacturer’s pushing hard on the Sony FE mount these days. Sigma have 9 of their lenses coming out in a…
Zeiss to fill a hole in its Batis lineup with a new 40mm f/2.0 CF for Sony
Jun 6, 2018
John Aldred
The Zeiss Batis range of lenses for Sony have proven to be extremely popular, especially as Sony has been slacking on producing their own until…
Organize Your Studio or Set with This DIY Equipment Cart
Jun 6, 2018
John Aldred
Equipment carts for use in the studio or on-set can be expensive. REALLY expensive. Of course, those carts often need to hold hundreds of thousands…