Posts by Author: John Aldred

John Aldred
John Aldred is a photographer with over 25 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

    Retailers leak complete Sigma 35mm f/1.4 DG DN Art specs, photos and prices early

    Apr 26, 2021 John Aldred

    It’s not really much of a surprise that with the official announcement expected tomorrow we’re seeing leaks. This time, though, it doesn’t come from Nokishita….

    There are no ethical camera brands, study finds – Buy used instead

    Apr 26, 2021 John Aldred

    “Ethical consumerism” is defined as a type of “consumer activism”. The idea is that the concept of voting with your wallet to convince companies to…

    Sony has registered a new camera body – could be the Sony A7 IV

    Apr 26, 2021 John Aldred

    According to a tweet from Nokishita, Sony has registered a new camera body, labelled WW734234 with an overseas certification body.  It’s equipped with 5Ghz/2.4Ghz WiFi…

    Volta Version 2.0 turns their top-handle power bank into a whole camera power ecosystem

    Apr 23, 2021 John Aldred

    If you’ve been a visitor here for a while, you might remember Volta. They released the first version of their top-handle power bank in November…

    Samyang’s first wide-angle AF prime for APS-C is the 12mm f/2 for Sony astrophotographers

    Apr 23, 2021 John Aldred

    Samyang has today announced their first autofocus super-wide-angle prime lens for APS-C. Specifically, for Sony APS-C E mount. It’s the Samyang AF 12mm F2E and…

    Sigma 35mm f/1.4 DG DN Art specs & price leak – announcement expected April 27th

    Apr 23, 2021 John Aldred

    Sigma Global has announced an “Online New Product Presentation” set for April 27th. Given some recent Tweets from Nokishita, it looks like it’s going to…

    Tamron announces a fast ultra-wide 11-20mm f/2.8 zoom lens for APS-C Sony E Mount

    Apr 22, 2021 John Aldred

    Tamron’s doubling down today. As well as the new 150-500mm f/5-6.7 full-frame lens we posted about earlier, Tamron has also announced their new 11-20mm f/2.8…

    Litepanels announces the new Gemini 1×1 Hard with its brightest output yet

    Apr 22, 2021 John Aldred

    Litepanels has announced their new Gemini 1×1 Hard RGBWW LED panel. Litepanels says it’s “the brightest and most accurate 1×1 light ever”, which is a…

    Check out these 7 tips for posing male subjects

    Apr 22, 2021 John Aldred

    There are undoubtedly differences in posing when photographing male subjects vs female subjects. Both can be tricky, but guys tend to be particularly difficult to…

    Tamron has launched a 150-500mm super telephoto zoom lens for Sony E mount

    Apr 22, 2021 John Aldred

    Tamron has today announced their new 150-500mm f/5-6.7 Di III VC VXD lens for full-frame Sony E mount mirrorless cameras. This is the company’s first…