Olympus overtakes Nikon, Fuji, Canon and Sony to top mirrorless sales in Japan
Mar 18, 2020
John Aldred
John Aldred is a photographer with over 25 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.
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Well, this is interesting. According to the latest report from BCNRetail, Olympus has ousted Nikon, Canon, Sony and Fuji to top the sales in Japan for the month of February, thanks to pretty significant sales of the Olympus PEN E-PL9, taking 11.1% of the share and the OM-D E-M10 Mark III grabbing a further 5.2%.
The graph above shows mirrorless sales share in Japan by total number of units sold. Amongst the top ten camera spots, Sony claimed four of them, with Canon taking a further two, and Nikon & Fuji taking one each.
This is the second consecutive month that the Olympus PEN E-PL9 has topped the BCNRetail charts. The Canon EOS Kiss M (known to the rest of the world as the EOS M50) comes in at second place, followed by the Sony A6400 in third. The highest-ranking Nikon is the Z50 in sixth, while Fujifilm’s X-T100 just makes the list at number ten.
You can read more at BCN, but it’s quite surprising to see Olympus rating so highly. Also surprising to see so few recent cameras (pretty much none, except for the Z5) in the lineup, too.
[via Mirrorless Rumors]
John Aldred
John Aldred is a photographer with over 25 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.
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8 responses to “Olympus overtakes Nikon, Fuji, Canon and Sony to top mirrorless sales in Japan”
Didnt see that coming…
Any data on why ?? Cost, options, rebates ??
The top 5 are what you’ll find on the shop floors of most standard electronics stores. And the two Olympus choices are probably the cheapest and lightweight with the lens kits available.
No sales
It’s only Dec 2019 to Feb 2020
Yes that is ” only” the most recent data !
So much for the “M 4/3 is dead”. Lol.
Long live M 4/3
https://imgur.com/AeLnhzS