Sigma’s Unbelievable Price Tag for its Upcoming 50mm f/1.4 Art Lens: $790

Graphic by Maaz Khan

If you’ve been following news on the Sigma 50mm Art lens, then you already know how exciting things are looking for it by now. Today might just be what quenches our thirst for more information on the lens until its actual release date: Sigma Bielorussia just posted up the price tag for the lens at an incredibly low amount of $790.

And I don’t know if I can even stress how low of a price that is; keep in mind that this is the same lens Sigma is aiming against Zeiss’s $4,000 55mm Otus. Right at the beginning when the company announced what their intended competition was, expectations for this lens were higher than any lens of its kind should be that long before its release date. Obviously it got taken as more talk for hype by many of us, and then the actual tests started appearing online. The new Sigma was put up against three other lenses including that Zeiss, and it came out on top in every test the lenses went through.


What’s just a test right now will eventually be put to application in real life, come May when the Sigma 50mm f/1.4 Art lens is expected to hit stores. But if what we saw in those tests is any indication of how this lens actually performs, then this is going to be a game changer. And while Sigma’s always been known for providing quality glass on a budget, they may very well soon become the standard instead. Expect updates on this post as soon as more information becomes available on the product and its availability. Until then, drop by and let us know what you think about this! With all the news on Nikon and light leaks, it’s nice to hear something that’s genuinely exciting right now.

[Via Sigma-Rumors]

  • BelieveInFilm Gordon

    my cat says no.

  • dwaisman

    Why is a 1.4 so much expensive than a 1.8 ? More than triple in some cases?

    • Jayson Carey

      build quality, glass quality, and less demand/lower sales (have to pay for tooling with fewer lenses sold) for the faster glass.

    • Paganator

      I read an article about different lenses design. Basically, it’s possible to make very simple optics for a 50mm lens, but this lens design only works down to around f/1.8. To get a larger aperture, you must use a completely different lens design which is much more complex and expensive to make.

      • Alex Rudinski

        I would love to read that article. Link?

        • Paganator

          It was on, but I can’t find it right now.

  • John Doe

    It’s not “Sigma Bielorussia”, it’s “Sigma Belarus”

  • Rick Scheibner

    Cheap? The current Canon EF 50mm f/1.4 performs beautifully at ~$400USD.

    • Troels Kinthof

      Well, if the Sigma 50mm f/1.4 Art really does compete with Zeiss’s $4,000 55mm Otus in IQ, I would consider it pretty cheap.

    • Lloyd

      Sorry but it simply doesn’t perform beautifully – unless you love the slightly mushy look! I’m a commercial photographer and use the Canon 1.4 50 for reportage work and, yes, it has a nice feel for this type of stuff but I’d be hard pressed to use it for anything else. I’m talking about wide open by the way. I’ve bee waiting for a sharp, autofocus, fast 50 for many years!

      • Rick Scheibner

        No question, the f/1.4 is soft wide open.

    • solomonshv

      While the canon 50mm f/1.4 might perform well, i doubt it will perform as well as this sigma. If $800 is a lot of money for a prime for you then you are simply not in the market for such a lens. And therefore your opinion on the subject doesn’t mean anything.

      The $900 sigma 35mm 1.4 shits all over the canon $1500 35mm L lens. I’m sure this 50mm art lens will be right up there with the performance of canon’s 50mm L lens.

      • Rick Scheibner

        Well, thanks for saying that my opinion doesn’t mean anything; your comment smacks of elitism. If you can’t take pro level pics with an EF 50mm f/1.4, then you’re in the wrong business. And btw, the 50L outperforms the f/1.4 wide open. Anything after f/2, it’s a toss up. And that’s not just my opinion (whatever you might think of it), that seems to be the consensus of most of the major reviewers out there. But thanks for trying, though.

  • LLamaRama

    I bet that price is just for the sigma mount only. Nikon and Canon users will need to pay ALOT more.

    • solomonshv

      Even if this lens costs $1000 it’ll still be a better buy than canon’s 50mm L lens.

  • Martin Pot

    I recently bought the Sigma 35mm f/1.4 DG HSM Art lens, and am liking it so far – although I had to buy the Sigma USB dock to calibrate the lens.
    I think Sigma have some great lenses with their Art series, and are introducing some interesting competition for Canon and Nikon.

  • InTheMist

    That’s an instant buy!

  • Sean Holder

    The price is incorrect that you have listed above, that is for the Sigma division in Belarus. As far as pricing here in United States the announcements are still all over the place ranging anywhere from $1250 to $899, so nothing is definite yet and that is not a firm pricing for the United States would you have listed above.