Watch Annie Leibovitz shooting Sony mirrorless
If you were the world’s most famous portrait photographer, what camera would you take on a job? If you’re Annie Leibovitz the answer is probably all.
Annie shot a “roadtrip” commercial for Lincoln Continental featuring quite a few celebs “going on a roadtrip”. Most of the movie is filled with Nikon and Hasselblads (I have no idea how many, but a lot of them), at about 1:50 you can see Annie shooting with a Sony A7-something (I think it’s the A7RII) and a Sony 24-70 F/4 lens.
Every BTS featuring Annie is a treasure trove (check her shooting Keith Richards), this one has more than the usual amount of tips. Just pay close attention towhat Annie is doing and how the people around her react to her workflow.
I am not sure if any of the Sony photos made it to the final Unconventional Lincoln Continental campaign ads, can anyone tell if it did?
Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.