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TikTok heading into YouTube territory with horizontal format option

Dec 15, 2022 by Alex Baker Leave a Comment

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TikTok heading into YouTube territory with horizontal and longer format options

Just when you’d accepted the verticle video format, TikTok goes and pulls a surprise on all of us and starts testing out a new horizontal full-screen video format.

The trial has rolled out globally but only to selected accounts, so if you don’t see it yet, don’t be surprised. It’s allegedly still in beta testing. This nod towards YouTube follows on from earlier in the year when TikTok began allowing longer form videos of up to 10 minutes.

The button to switch to horizontal full-screen mode is very similar to YouTube’s own square seen in the bottom right-hand corner. By clicking on it during a video, users can change the format to a full-screen horizontal version. TikTok apparently confirmed the testing to TechCrunch after several users noticed the new option.

It’s an interesting development and does seem to be that TikTok is positioning itself to rival giant YouTube more and more. Up until now, the biggest difference was the verticle versus horizontal format. Although YouTube itself introduced verticle short-form videos in 2020, further narrowing the gap between the two leading video-sharing platforms.

It’s good news for creators, however. Before, we had to film things in two separate formats if we wanted to post across different platforms. Now we can all breathe a sigh of relief and comfortably go back to shooting everything horizontally. Unless you’re posting to Instagram Reels, that is.

I’m really not certain what all of this jostling for top dog position is all about with the big social media apps becoming more and more like generic copies of themselves. Will we see one of them falling completely out of favor in the coming year?

[Via The Verge]

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Filed Under: news Tagged With: horizontal video, TikTok, youtube

About Alex Baker

Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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