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Sony has now officially announced the $698 ZV-E10 APS-C E mount vlogging camera

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Yes, that’s right Sony has now officially announced the camera that we all knew was coming; The Sony ZV-E10. Unlike the Sony ZV-1, which was based around the RX100 sensor with a built-in zoom lens, the new ZV-E10 features a larger APS-C sized sensor and instead of a built-in lens, they’re swappable, thanks to the E mount on the front.

Sony’s press release suggests that the camera was designed especially for vloggers, and ones that have particularly high demands at that. It contains a 24.2-megapixel APS-C CMOS sensor, which is great for when you do want to shoot the occasional stills, but as a “video-first” camera, video is obviously where it excels.

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Sony’s ZV-E10 $899 E mount vlogging camera announcement coming tomorrow

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Sony was expected to announce its new ZV-E10 APS-C E mount vlogging camera on July 7th but the launch event was cancelled over backlash from China due to the date – which coincided with the anniversary of the Marco Polo Bridge Incident. Well, after recovering from that little snafu, Sony has set a new announcement date. July 27th. Yup, tomorrow.

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Sony’s expected ZV-E10 announcement on July 7th has been postponed

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Sony had scheduled an announcement via YouTube streaming event for July 7th, but that event has now been postponed over what is rumoured to be “inappropriate” timing for people in China. July 7th marks the anniversary of the “Marco Polo Bridge Incident” in 1937. No official reason, however, has been mentioned by Sony.

The previously scheduled stream has been removed from their YouTube channel and Sony posted the simple 10-second video (above) in its place, noting the postponement. A new date has not yet been announced, although it’s expected to come soon.

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Sony ZV-E10 announcement on July 7th – first photo leaked already?

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Sony has scheduled an upcoming event to YouTube to begin on July 7th at 10am Eastern (3pm in the UK and 11pm JST). The event, it seems will be to announce a new camera, believed to be the Sony ZV-E10 – the follow up to their surprisingly popular ZV-1 vlogging camera released in 2020.

The main reason I think people suspect it will be the ZV-E10 is because of the similar-looking fluffy microphone shield shown in the thumbnail for the video. It was also part of their advertising for the ZV-1, so it makes sense. But it looks like somebody’s already leaked an image of the camera via Sony Alpha Rumors, a week ahead of the official announcement.

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Sony’s upcoming not-A6700 APS-C camera to be targeted to vloggers, not photographers

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The folks at Sony Alpha Rumors say they’ve seen the Sony new APS-C camera and that they’ve been able to discern some solid details from it. Like, the fact that it’ll be a 24-megapixel sensor (and not the rumoured 32-megapixel sensor), and the general overall design of the system.

From what they describe, it sounds a lot like the camera that the Canon EOS M50 should have been – You know an APS-C camera with flippy out LCD that shoots 4K video – but without a stupid crop in 4K mode, that they still have with the Mark II. Except, I expect the Sony will have better autofocus.

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Panasonic doesn’t believe Olympus shooters will switch to their MFT products

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Although Japan Industrial Partners has essentially come out and said that it’s business as usual for Olympus as a camera brand and that it has big plans (particularly with video) for the Micro Four Thirds system in the future, many MFT shooters are still in doubt about what may come under the brand’s new ownership.

A report on 43Rumors today, also suggests that Panasonic isn’t all that confident in MFT’s future, either. They say that Panasonic doesn’t see a lot of potential for Olympus shooters to switch to Panasonic’s Micro Four Thirds products, suspecting that they’ll just stick with what they or move over to an APS-C or full-frame system.

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Sony’s new tiny A7C full-frame mirrorless camera has now officially been announced

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While we have had a couple of photo and basic specs leaks, Sony has managed to keep the major specs of its new Sony A7C mostly under wraps. But now, it’s finally been announced and all the details are out – although, for some reason, Sony decided to announce it when much of the world was asleep.

Although ideal for vloggers and content creators, the A7C is no slouch as a regular photography camera, either. It’s is essentially an A7 III in an A6600-sized body and the specs aren’t that much different, although the A7C has a couple of extra tricks up it sleeve that beat out both the A7 III and A6600.

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Here are the first leaked photos of the upcoming Sony A7c

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A few days ago, Sony teased  A7c, a “new concept” camera scheduled to launch on 15 September. But as it often happens, a few images have leaked a few days ahead of the announcement. So, if you’re curious to see how the Sony A7c will look, you don’t have to wait for Tuesday. Let’s take a look at the images and the specs that have been revealed so far.

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Sony published a new teaser – A7c coming on September 15th?

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Sony has launched a teaser image for a “new concept” camera that’s being announced on September 15th – just one week from today. It’s been expected that Sony will launch another new full-frame camera at some point this month. Originally expected to be an A5 or A6, but now it appears that it may be called the A7c.

Other than the information shown in the screenshot above, there isn’t anything official yet. They don’t even mention what timezone the 10am announcement is for. But given that it’s on the Sony Japan website, I suppose we can assume Tokyo time. This would mean 2am in the UK and 9pm Eastern or 6pm Pacific on the 14th for the US.

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Panasonic’s new G100 vlogging camera makes on-camera mics obsolete but there’s no IBIS

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Panasonic has announced its new G100 camera (G110 in some regions) and it offers some very interesting features – like Nokia’s OZO Audio technology which allows the camera to listen to sound from every direction to pick out and record only what you want it to capture. It’s not perfect, though. In fact, there are a couple of points that have essentially become dealbreakers for me.

There’s no IBIS. Yes, that’s right, no IBIS. So, you’re reliant on using stabilised lenses or dealing with electronic image stabilisation. The 4K video also has the same 2.52x crop factor of their other 20-megapixel cameras, which means that 12-32mm kit lens essentially offers the same field of view as 30-80mm on full-frame.

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