Sony’s ZV-E10 $899 E mount vlogging camera announcement coming tomorrow

Sony was expected to announce its new ZV-E10 APS-C E mount vlogging camera on July 7th but the launch event was cancelled over backlash from China due to the date – which coincided with the anniversary of the Marco Polo Bridge Incident. Well, after recovering from that little snafu, Sony has set a new announcement date. July 27th. Yup, tomorrow.

The Sony ZV-E10 is basically the next generation of the Sony ZV-1 vlogging camera (or perhaps just a higher-end model). While it is, obviously, newer, boasting significant improvements, it’s rumoured to have some pretty major changes that mean the ZV-1 product line could potentially continue to run alongside the ZV-E10.

For a start, gone is the (relatively) tiny sensor of the ZV-1 – which is the same size as that found in Sony’s RX100 series of cameras – and gone is the built-in zoom lens. The sensor is reported to have been replaced by a 24-megapixel APS-C sensor, and the fixed built-in zoom lens has been swapped out for an E mount and it’ll come with a 16-50mm f/3.5-5.6 lens.

The complete list of rumoured specs so far looks a little something like this:

• 24MP APS-C Sensor
• Kit lens will be a Sony 16-50mm f/3.5-5.6
• XAVC-S 4k 25p 100mbps
• 1080HD 100p
• Standard and Active stabilization
• Auto exposure with face priority
• Product feature autofocus mode (will lock focus on faces unless there is a product shown closer to the camera)
• Button for Bokeh mode (priotitizes lowest aperture)
• Dedicated button to swap between S&Q/Photo/Video
• USB-c tether direct streaming to pc. (Plug and play)
• fully articulating screen
• Sony A5xxx body with no EVF
• Price around $899 (900 Euro)

As I mentioned when Sony originally announced the upcoming event for earlier in the month, the frame rate is likely a region-specific spec and I would expect that it’ll also support 4K at 24fps (I’ll be disappointed if it doesn’t have this) and 30fps, while 1080HD will probably offer up to 120fps.

The “Product feature autofocus mode” will be very handy for vloggers and YouTubers, especially those that do reviews or show off kit. How often have we seen somebody put their frame-filling hand behind a small product in order to force a camera to focus on it? Hopefully, this will eliminate that issue.

The price looks rather attractive, too. If that rumour proves out to be true, I could see this camera becoming very popular.

I guess we’ll find out more tomorrow!