Welp… Proving once again how accurately I can predict the future, today Panasonic officially announced their focus-after-capture technology, called “Post Focus.” While it looks like the quality of the final images will be significantly improved over the Lytro Illum since they will be composites of 4K video frames, I don’t see it being very useful.
We’ve seen previous unveilings of post-focusing cameras, such as the Lytro Illum, which allow the user to change the focus of the image after it’s already captured. And, a year ago, Sony even jumped on the bandwagon by acquiring their own patent for similar technology.
Now, according to reports, all Panasonic 4K-compatible cameras released in the next year will have built-in focus adjustment capabilities. Booyah.
Specs and photos of the Panasonic Lumix DMC-G7 mirrorless micro four thirds camera have been leaked, and the most noticeable change is the design. The curves have changed to straighter lines, but that’s not the only difference.
The camera is said to offer 4K video, the same DFD autofocus technology as the GH4 and an improved electronic view finder, among other things.
Market research and analysis firm BCN announced the annual BCN Awards 2015.
Winners are determined based on sales volume, calculated from data gathered from thousands of sellers throughout Japan.
Canon seems to be doing better than ever, while Nikon is just barely holding its ground.
Sony gets its first taste of victory (and a painful failure) and SanDisk maintains its top spot.
A bit of digging reveals why names like Think Tank, Lowepro and Manfrotto won’t make the list.
Canon and the Tokyo Olympic Games organizers have announced on Tuesday that the Japanese camera manufacturer will be the official still camera and desktop reprographic hardware provider for the event.
While the financial terms of the deal were not disclosed, Yahoo Sports reveals the price of being an Olympic sponsor.
Sponsors will be divided into three groups, with just one company selected in each category:
- “Gold Sponsor” – bidding is said to begin at 15 billion Yen ($126M*). This is $26M higher than the estimated price Coca Cola paid for the 2012 London Games.
- “Official Sponsor” – the reserve for this group set at 6 billion Yen ($50M)
- “Official Supporter” – between 1 to 3 billion Yen ($8.4-25.2M)
Canon however will most likely pay a significantly lower amount as it has partnered with the Japanese Olympic Committee to be a domestic sponsor, rather than a worldwide sponsor of the International Olympic Committee.
2014 is going to be a game-changing year for wearable technology. Google Glass is slowly making its way into the consumer market, having just finalized deals with companies like Ray-Ban, and then there’s independent companies like GoPro that have already popularized the action camera within the timespan of less than a year. Now, Panasonic is stepping into the ring with its announcement of the HX-A500 4K action camera.
Back about a month ago came the announcement of the Panasonic GH4, a Digital Single Lens Mirrorless (DSLM) camera with the ability to record 4K video. Panasonic released word of its plans to keep the camera at a reasonable price of less than $2000, and it seems now that they went through and delivered.
Thanks to Planet 5D for the heads up on this!
Disclaimer: if you have a weak wallet, then don’t read this.
Actually, in this case, all of our wallets are most likely crying in the corner, so it’s okay. Just appreciate the camera, I guess.
Panasonic took part in a press conference just yesterday in New Jersey, where it announced a new entry targeted towards the high-high-high end market of cinema. The 4K camera/video-recorder is titled the VariCam 35 (AU-VREC1), and it claims to be a powerhouse in handling a variety of formats.