Leica
Leica Marks 100 Years with Record Revenue Growth
Leica celebrates its 100th anniversary with record $691-million revenue for 2025, marking its fourth year of growth and expanding beyond cameras into lifestyle products.
Is One Leica LUX Grip in the Hand Worth Two Xiaomi Photography Kits in the Bush?
After years of supporting the Xiaomi smartphone sect, Leica has finally heaped some love on the Apple iPhone cartel. Granted, the iPhone Leica LUX Grip…
Pick a Card, Any Card; Play Poker or Improve Your Photography Game
It’s time to get flush with excitement. Leica Camera AG has released a deck of cards that benefits both Poker players, as well as photographers….
An Intriguing International Instax Affair: Printing Fujifilm X Half Photographs on a Leica Sofort 2
You don’t have to use a Fujifilm instax mini Link 3 printer for printing your Fujifilm X half photographs. In fact, it’s an easy two-step…
Photographer Thrifts $2,000 Leica M3 for Just $10
A photographer got the deal of a lifetime at a thrift store. He scored a Leica M3 camera for just $10.49 – a camera that…
100 Years Later, Embrace the Cult of the Red Dot in a New Book
How does an optical instrument company celebrate the 100th anniversary of one of the most iconic cameras in the history of photography? Well, Leica Camera…
Canon Meets Leica and Likes It
Before the Canon EOS RP Mirrorless Camera was garnering full frame glory, Canon was grabbing news headlines with its initial venture into the budding 35mm…
Leica 100th Anniversary: A Century of Photography Comes Home to Wetzlar
Can you imagine it’s been 100 years since the world was introduced to the first 35mm compact camera? This week, Leica is celebrating in Wetzlar,…
Leica’s Lightest SL Zoom Lens? Meet the Vario-Elmarit-SL 28–70mm f/2.8
Leica has something new and it’s catching attention. The Vario-Elmarit-SL 28-70mm f/2.8 ASPH is light and the lightest SL zoom lens they’ve ever made. And…
Is Sticker Shock Stopping You from Buying a New 35mm Camera? Is This New $80 Point-and-Shoot the Answer?
“You get what you pay for,” or so the adage goes. Unfortunately, some manufacturers of 35mm film cameras think that this financially-charged homily gives them…









































