Sony’s new “Visual Story” app for iOS creates AI-curated galleries for wedding and event photographers

Dec 1, 2020

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Sony’s new “Visual Story” app for iOS creates AI-curated galleries for wedding and event photographers

Dec 1, 2020

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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Sony has launched a new Visual Story app for iOS aimed squarely at wedding and event photographers. Or at least, ones that shoot Sony cameras. It allows for easy editing, gallery creation, cloud storage and web delivery solutions to get your images to your clients as quickly as possible.

Visual Story is a free app for Sony & iOS users. It utilises automated image transfer from compatible Sony mirrorless cameras to the cloud, after which users can instantly edit and deliver digital albums to their clients. And to help you with camera metadata and image selection, it uses AI to help pick your best images.

YouTube video

The goal of the app, Sony says, is to help wedding and event photographers streamline their workflow. After all, who doesn’t like efficiency? And it’s got AI to help you along with a big chunk of it.

The AI will help you sift through the images to help you find your keepers. It also sorts them based on different types of images including cake and ring ceremony, speeches, first dances, etc. It’s also able to spot if a subject’s eyes are closed and discard them. And if you’re using multiple cameras and second shooters, it can sort them based on the camera that created them, too.

Sony also says that with the app, “photographers can now deliver a fully edited and curated photo gallery instantly, on site and on the day of the big event – eliminating days of work”. I have to be honest, I’m not sure I know any wedding photographers that would trust their editing work to the colour of their iPhone screen.

Maybe quick edits to deliver a slideshow to play on a screen at the reception after the wedding is over, but certainly not for final prints.

The Visual Story app for iOS is available to download free from the App Store and is compatible with the Sony A7C, A7R IV, A7S III, A9 and A9 II. The Sony A7 III will also see support with a firmware update coming in Spring 2021. There’s been no mention of an Android version yet. Find out more on Alpha Universe.

[via DPReview]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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9 responses to “Sony’s new “Visual Story” app for iOS creates AI-curated galleries for wedding and event photographers”

  1. Amanda Rain Avatar
    Amanda Rain

    hell no nor would I take my work with one , no matter how good people think the camera is in them

  2. Adam Aldred Avatar
    Adam Aldred

    Whether we agree with it or not this will be the future.

    1. David Rimmer Avatar
      David Rimmer

      Adam Aldred Agree, is it a bad thing, just progress, and anything that saves time has to be good for people trying to make a living in this way (or any other for that matter)

    2. Adam Aldred Avatar
      Adam Aldred

      David Rimmer the technology is deffinately getting closer. I have been experimenting with luminar myself and can see it being my full workflow in the future. Here’s a video where a photographer lets ai do the entire gallery ?. https://youtu.be/3Z36rg1zMKs

    3. David Rimmer Avatar
      David Rimmer

      Sounds interesting, I’ll take a look at this later. I use LR, not anywhere near where it needs to be so may take a look at luminar, I’m pretty fed up with Adobe ignoring all but professional levels.

    4. Adam Aldred Avatar
      Adam Aldred

      David Rimmer I’m currently rly using luminar as a plugin for lightroom but I can see why people are switching to it. I’m just a bit miffed that I bout version 4 then a month later they announced a new version ?

    5. David Rimmer Avatar
      David Rimmer

      Oh dear, case for a discounted upgrade there, 4-6 weeks is tantamount to misleading advertising….

  3. W Douglas LeBlanc Avatar
    W Douglas LeBlanc

    Nope.

  4. Josofa Harris Avatar
    Josofa Harris

    Seeing most guests take photos also sometimes they capture candid moments or had a better angle than the professional (if there is even is one/budget etc.). This isn’t about professionals using this tool it’s about them staying relevant. Look how news media has fewer staff photographers as they leverage the fact that everyone has a camera now.