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Instagram says timelines will ‘soon’ be curated, ending its perfectly chronological feeds

Mar 16, 2016 by GB Leave a Comment

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Instagram 2

It was only a matter of time. Today, Instagram announced it is killing off one of its most defining features, the purely chronological timeline. Soon, Instagram will go the route of Facebook and become a curated feed.

Much like Facebook’s own switch to curated feeds, Instagram will inevitably receive backlash. And rightly so.

Instagram has become the method for sharing photos, be it for journalistic, branding or straight-up social means. Any small tweak to its current architecture might upset users…users who already aren’t fond of the growing amount of advertisements put into their feed.

Instagram says the change to a curated feed will be ‘based on the likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post […] all the posts will still be there, just in a different order.’

The above quote might seem like nothing more than marketing talk, but a key component there is the fact that no images will be removed; they’ll only be in a different order.

This is key because removing images, even by algorithm, turns it into a twisted game of roulette where certain content is prioritized over another for what are almost always arbitrary reasons. It also means that the journalism aspect of Instagram will remain mostly unchanged, as important and breaking news will only further be prioritized in the feeds for users to see.

This transition to a curated feed very likely explains the recent change to Instagram wherein the timestamp of photos are displayed in a precise manner, rather than listing a vague time, such as ‘1m ago’ or ‘3 days ago.’

Overall, Facebook wouldn’t be doing it if it didn’t benefit them financially. But that doesn’t mean it can’t be done in a responsible manner. Instagram assures users that they’re ‘going to get this right and listen to your feedback along the way,’ but only time will tell.

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Filed Under: news Tagged With: curated, Feed, Instagram

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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