Rumor: Nikon is exiting camera business
Mar 3, 2021
Dunja Đuđić
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, concerts, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.
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It’s been tough for Nikon over the past year or so. So tough that rumors about Nikon’s exiting the camera business have started to spread. It’s just speculation for now, but the company’s share in the mirrorless market has been so small that it was enough for the rumors to spread like wildfire.
Japanese Business Journal shared CIPA’s report for 2020, which shows that the camera sales plummeted last year. No wonder, considering the global pandemic that caused the whole world to just stop functioning. This report mentions Nikon’s share in the mirrorless market, which is only 7.5%, putting it behind Sony (35%), Canon (30%), Fujifilm (12%), and Olympus (8%).
If you’ve been following Nikon-related news, you’ve noticed that 2020 and the beginning of this year were particularly difficult for the company. In May last year, Nikon announced that they’re expecting “extraordinary losses” due to the pandemic. They laid off 700 employees at Thailand and Laos factories, then cut another 20% of the workforce and moved camera production to Thailand. Not to mention that there were many shipping and production delays in 2020 and earlier this year. This January, the company announced that they were to focus on mirrorless for a while due to the massive drop in camera sales.
Like I said, for now, all of this has been a rumor that’s been going around. According to Mirrorless Rumors, there have been speculations in Japan about this for a while now. Personally, I can’t imagine the camera world without Nikon, just like I can’t imagine it without Olympus. But then again, the sale of Olympus’ camera business also started as a mere rumor and turned out to be true in the end. So I must admit that I am a little concerned about Nikon’s future, but I like to believe that they’ll figure it out.
For now, Nikon has neither confirmed nor denied the rumors, but we’ll update you if there is news.
[via DC Life]
Dunja Đuđić
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, concerts, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.
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25 responses to “Rumor: Nikon is exiting camera business”
Only rumours for now
Bigfoot is more factual than this article lol
The CIPA report are concrete numbers: Sony (35%), Canon (30%), Fujifilm (12%), Olympus (8%), Nikon (7.5%)
Click bait if I ever saw one.
Fake news :)
yee nikon try to get in to the mirorels market ,, dose anyone got a nikon j camera , no!!! why because they suck ,, nikon camera also suck at video ,
Stelio Alevro i have 3 an happy with them. Great for phot an good in video with ninjaV even better !:)
Marc Lazzarini what you got 3 nikon j , or the new one the z
Stelio Alevro 3 Z an honestly best lenses i ever had so sharp an fast
I can do pictures before autoeye detect and oh wonder still working maybe it is faster on sony but the colors the erogonomics of nikon are so much more an better !
Stelio Alevro yet your profile shot has you holding a Nikon??
Toban Darley yes for 20years am using nikon , when 6 years i want to get a camera for video , i got a 3200 , and i got 4 more to soot multicam but when i borow a canon to shout some video , i realise than nikon suck at video , and after 15years is to late to sale all your lents flash and accessory and get in a new system ,
Marc Lazzarini the thing that piss me of with the z system , is they make a new mount , for it and say fuck you to all the rest than have nikon f lents ,, yee you can get an adapter ,, ye fuck you nikon ,,
Honestly the adapter works fine but it is annoying always put it on
And the new lenses are sooo sharp! Middle to corner
Please yes
lol…”Rumor” :)
Just another ( enter brand ) user wondering if they made the right choice.
Nikon is reported to have closed its factory in Japan, bringing an end to more than 70 years of domestic camera production. Instead, manufacturing will continue only at its facility in Thailand.
https://fstoppers.com/business/nikon-reported-have-closed-its-japan-factory-ending-70-years-domestic-camera-539119
Worthless group, proven yet again. Good luck with your search for validation. Bye.
It’s says rumor in the headline, how is this clickbait lol. You have to read the words too, not just look at the pretty pictures ?
We’ve been trying to reach you concerning your cars extended warranty.
Olympus-sale: Done.
Next in line: Nikon.
It would be click-bait if there weren’t any rumors of Nikon’s demise. There are rumors! The author explained the rumors and did not validate them. He didn’t throw out false info to trick readers to read an article about something else. I’m sure people felt the same with regards to the rumors about Kodak and Pontiac. I would have never thought there would be a world without them either.
Had Nikon made affordable mirrorless cameras instead of banking on the declining Professional camera men instead of the less expensive versions.
Now they may go by the way of the DoDo bird. We still haven’t seen how the sale of Olympus camera division is going to work out. But I don’t see them going after Professional Photographers as much as I see them continue building on a great system for amateur photographers who need more than the tiny image sensors found in camera phones.
Camera phones have come along way from where they started. I just got a Samsung Galaxy S21 and it has a 63 megapixal camera. I haven’t used it much but I doubt it will take better pictures then my Olympus OM-D 5mk ii.
It’s all speculation, but I thought we should continue to feed the rumor mill. This is how real fake news spreads. I’m done with DIY, this magazine has been going down the drain for a while, and it mostly publishes stupid click bait.
rumor .. ???