ProGrade is the memory cards company that Lexar could have been

Feb 16, 2018

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

ProGrade is the memory cards company that Lexar could have been

Feb 16, 2018

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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When Micron announced they were quitting the Lexar brand last year, it came as quite a shock. Many long-time Lexar fans were worried about where their future memory cards would be coming from. A short time later, the Lexar brand was acquired by Longsys, a Chinese manufacturer of flash storage. Very little seems to have happened in Lexar’s story since then, though, except for the continued production of Lexar XQD cards.

Now, though, it seems a new company, sort of, is entering the fray. ProGrade Digital is a new brand of professional grade memory cards and card readers aimed at photographers. But while this is a new company, they aren’t newcomers to the memory card game. It’s being headed up by a team of former Lexar and SanDisk executives and senior management.

The ProGrade range is kicking off with a set of CFast 2.0 and UHS-II SC cards, along with a new dual slot CFast/SD card reader. Designed for very demanding users who need the fastest speeds and top quality durability, each memory card comes with a three-year warranty. The new card reader also comes with a two-year warranty.

The ProGrade CFast cards come in 128GB, 256GB and 512GB capacities and are optimised for pure high-end speed. These cards offer read speeds of up to 550MB/sec, with write speeds of up to 450MB/sec. The 128GB, 256GB and 512GB versions of the ProGrade CFast 2.0 cards will cost $229.99, $349.99 and $699.99 respectively.

The ProGrade UHS-II SD cards, they say in an interview with Imaging Resource, are a balance between price and performance. They offer up to 200MB/sec read speeds, with write speeds of up to 55MB/sec on all three cards. Given the demands for recent DSLRs and mirrorless cameras, especially those with high bitrate video, this should easily meet the needs that the owners of such cameras will have but keep them at a price that’s competitive. The 64GB, 128GB and 256GB ProGrade UHS-II SDXC cards will be $54.99, $94.99 and $189.99 respectively.

Along with the new cards comes a new card reader.  This dual CFast & SD card reader offers a Type-C connection, with USB 3.0 Gen 2 transfer speeds of up to 10GB/sec. The underside of the card reader is magnetised, offering firm connection to laptops and desktop cases, which is a nice touch. It comes supplied with two 18″ USB cables, one is Type-C to Type-C and the other is a Type-A to Type-C cable for those who still run systems with the more traditional USB sockets. The CFast & SD dual card reader will cost $79.99.

As with the cards themselves, the card reader is centred on performance. Full data speeds are supported while transferring from two memory cards simultaneously. So, if you’re shooting multiple cameras, you can offload all those images and video footage at the same time.

The card reader and all capacities of CFast 2.0 and UHS-II SDXC should be available to order sometime this month from the usual places. For now, you can find out more on the ProGrade Digital website.

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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3 responses to “ProGrade is the memory cards company that Lexar could have been”

  1. mikerofoto Avatar
    mikerofoto

    any real field test? why the CF 128Gb write is slower than the others, and only 55mb/s for the SD

  2. Larry Avatar
    Larry

    …I expect that the ‘Lexar’ brand is only re-tooling and will soon release new and faster XQD cards.

  3. Suffyboy Avatar
    Suffyboy

    I think you’ll find that Lexar are supplying retailers with SD, Micro SD and CF cards as we speak. IN fact the only cards they are not currently supplying are XQD. Rather than take a press release and regurgitate it…maybe do a bit of research.