Is Lexar closing down?

Jun 27, 2017

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Is Lexar closing down?

Jun 27, 2017

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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Micron Technology has issued an announcement that they are discontinuing Lexar retail removable storage business. As they say, they are most likely to sell this part of the business, either partially or in whole. And the reason behind the decision is their attempts to focus on the “increasing opportunities in higher value markets and channels.

Lexar is one of the leading brands in memory solutions. They produce memory cards, USB flash drives, readers, and storage drives. They have been on the market for over twenty years, and Micron acquired them in 2006. Then, in 2007, they were merged with Crucial Technology, another subsidiary of Micron.

As Micron announces on their official blog, they are exploring the opportunities to sell all or the part of the Lexar business. As for their existing customers, they will continue to provide support to them during the transition period. Jay L. Hawkins, vice president of Micron’s consumer products group, published the short post announcing the discontinuation of their Lexar business. He describes this move as a difficult decision, but points out that “the company is making this adjustment in its business to ensure it continues to be well-positioned for the future.

[via Micron Blogs]

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Dunja Djudjic

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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4 responses to “Is Lexar closing down?”

  1. Jeffrey B George Avatar
    Jeffrey B George

    Wow, I stopped using Lexar in favor of SanDisk around 8 years ago when my first new Lexar card failed. I had numerous cards from Lexar previously that worked flawlessly even after an accidental pass through the wash.

  2. g_disqus Avatar
    g_disqus

    bad

  3. Jon Avatar
    Jon

    I feel confident that all the Lexar CF & SD cards I have and have used for years now, will remain stable and last longer than the DSLRs I use them with…

  4. Bill McKenzie Avatar
    Bill McKenzie

    Now what happens to Nikon’s XQD format? Will Sony cards be the only choice?