Price and first photos of upcoming Sony FE PZ 16-35mm F4 G lens leak ahead of official annoumcement

Mar 18, 2022

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Price and first photos of upcoming Sony FE PZ 16-35mm F4 G lens leak ahead of official annoumcement

Mar 18, 2022

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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Sony is expected to announce the new Sony FE PZ 16-35mm F4 G lens on Tuesday, March 22nd but as often seems to happen, information has leaked ahead of the official announcement. There isn’t a lot of information but there is a price – a UK price – as well as several images of the upcoming lens.

There’s the product image above, but there are also a couple of photos showing the lens in use on what appears to possibly be a Sony A7S III mirrorless camera with a Sony ECM-B1M microphone perched on top and a Sony FX6 cinema camera. This suggests that the new lens will be geared as much towards video shooters as it will photographers.

As for the price, it’s reported to be £1,299 in the UK, which equates to about $1,700. But that UK price does include 20% tax, so it will probably be closer to around $1,400-1,500 in the USA once it’s officially announced and goes up for pre-order at retailers like B&H.

If the rumours are true, we should find out next week on March 22nd.

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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2 responses to “Price and first photos of upcoming Sony FE PZ 16-35mm F4 G lens leak ahead of official annoumcement”

  1. Troy Phillips Avatar
    Troy Phillips

    So will it be par focal ?

    1. Kaouthia Avatar
      Kaouthia

      I haven’t seen the parfocal word thrown around, but that is generally Sony’s goal with the “Power Zoom” (the “PZ” designation) lenses. So, fingers crossed!