Well, this probably comes without a surprise. After all other 2020 events (and even some 2021 ones), PhotoPlus is now moving online, too. It’s clear now that the COVID-19 pandemic won’t go away by October, so the annual photo conference is getting a new format this year.
Instead of the traditional New York City event, this year we’ll have a new concept named PHOTOPLUS+. The idea is to bring together photographers, filmmakers and brands not only once a year, but all year-round. There will be plenty of product showcases, live demos, gear launches, networking opportunities, and educational content.
Joe Kowalsky, Show Director for PhotoPlus, said in a statement:
“The photography market has been one of the markets hardest hit by COVID-19, but that hasn’t stopped advancements in technology or important and inspiring work from our community. Now, more than ever, we’ve seen the essential role imagery plays in our lives and the stories we tell. I have no doubt in the strength and resilience of our industry. We will continue to work and find ways to connect visual storytellers with the brands that help them create.”
He added that PhotoPlus+ is “the beginning of something bigger that can help our industry achieve success 365 days a year.”
As I said, I think that it’s not unusual that PhotoPlus moved online. I’m even surprised that it didn’t happen earlier. Still, it’s good to have an alternative, and an online event is definitely better than canceling the show altogether.