Typically, DSLR cameras aren’t really ever about fashion over form. Almost every high-end model out there comes in a bulky black, various buttons surrounding an LCD screen, and an interface that just assumes you know exactly what you’re doing. And then there’s the Pentax K-S1, a mid-range DSLR camera that’s set to come in colors as vibrant as the entirety of Guardians of the Galaxy.
Yesterday, I posted an article about Instagram, and it talked about the new generation of photographers growing up today with smartphones. If it wasn’t for smartphones, many of those people probably wouldn’t have ever gotten into photography, and the minimal touch screen interfaces they’ve been accustomed to are all that they probably know when it comes to using a camera. For older generations, that’s the equivalent of using a disposable or a compact point-and-shoot. With Pentax’s new K-S1, Ricoh attempts to build a bridge that fills that learning gap and draws younger photographers closer to the DSLR world.
If you visit this website often, chances are that you know how to use a DSLR camera. But to a lot of people out there trying to get into photography, DSLR cameras just look too intimidating. Even when I first started using a Canon EOS 20D, my mind had to reboot when I held my friend’s Nikon for the first time. Even up to now, if someone I know is looking to get into photography, I hesitate to refer them to a DSLR as a starting point at all. There’s a lot to learn, and it takes patience.
That’s the market Ricoh’s aiming for with Pentax’s new K-S1. The new mid-range camera comes with 20 megapixels and an ISO of 51,200; but the specs aren’t where it’s striving to make a difference. The K-S1’s touch screen LCD interface is designed with navigation in mind, attempting to make it easier for users to find their way around.
Considering this is a camera meant for attracting a universal audience, it’ll be coming in an array of different colors, as well; with the basics being blue, black, and white, the K-S2 also comes in colors divided into two collections: the Fabric Collection (cotton beige, tweed gray, linen brown and denim blue) and the Night Sky Collection (Sunset Orange, Dusk Gold, Moon Silver, Midnight Black and Dawn Purple).
With an interface designed for a beginner, the Pentax K-S1 is set to ship with a beginner’s pricing range as well: $750 for the body, and $800 with an 18-55mm lens kit included. You can grab the new camera this coming September.