Panasonic to announce their first full frame mirrorless camera – Wait, what?

Sep 2, 2018

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Panasonic to announce their first full frame mirrorless camera – Wait, what?

Sep 2, 2018

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

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Well, this was unexpected. Panasonic is apparently going to announce their first full frame mirrorless camera this month, in only three weeks. Yes, a full frame Panasonic mirrorless camera. At least, that’s according to 4/3 Rumors. Apparently, the camera will be officially announced on September 25th, but if this is indeed true, I’ll bet a certain website will have leaks available before then.

The Nikon Z6 & Z7 mirrorless cameras seem to have split photographers down the middle. Some are incomprehensibly furious at Nikon’s decision to only include one memory card slot, proclaiming that it is “not a pro camera” and will never sell. Then again, on the other hand, Nikon can’t keep up with demand. Canon is also apparently getting ready to announce their own new mirrorless camera in a few days, too.

But Panasonic may come along and steal the show if the September 25th announcement holds true – at least amongst the video crowd.

If Panasonic were to announce something this huge, a September 25th announcement wouldn’t be unusual. It’s the day before Photokina 2018 opens up. The day when many big announcements are made so that people know what to come and see when they visit the show.

4/3 Rumors seem pretty sold on the idea that the announcement is coming and that Panasonic is definitely coming out with a full frame mirrorless. They don’t know if it’s in cooperation with Leica and/or Olympus, but they’re guessing it’ll possibly have a Leica SL mount.

Given the potential video capabilities of the Nikon Z6 & Z7 cameras with an external recorder – they’re the only full frame cameras (either mirrorless or DSLR) to offer 10Bit 4:2:2 uncompressed HDMI output – Panasonic might be coming to outdo them. The GH5 already shoots 10Bit 4:2:2  internally with the Micro Four Thirds sensor. So, there’s really nothing to say they couldn’t do the same for full frame, negating the need for an external recorder.

Needless to say, if the rumour is true and an announcement does come, the whole mirrorless market is going to get a lot more interesting.

[via 4/3 Rumors]

Update: A previous version of this article stated that the GH5 shoots 10Bit 4:2:2 ProRes internally. I thought they’d added this in a firmware update, but apparently not. it does, however, still shoot 10Bit 4:2:2 footage internally. It just does it with a different codec.

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Udi Tirosh

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

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19 responses to “Panasonic to announce their first full frame mirrorless camera – Wait, what?”

  1. Darren Ramsey Avatar
    Darren Ramsey

    It’s a strange decision if true, IMO. They’ve spent years and millions telling us M43 is good enough and anything you can do with a FF you can do just as well with the smaller sensors they specialise in. To say nothing of the standing start with potential lens availability. It’ll put them on par with Sony from the days of the A7 with no aftermarket lenses and only what they themselves produce. It’s not like they’ll be able to use an adapter like Nikon and Canon to take advantage of their, and Olympus’, back catalog…

    1. MookieBagels Avatar
      MookieBagels

      It the distance from mount to flange is right, couldn’t Panasonic use an adaptor to project the smaller image from their m43 lenses onto the larger sensor? Their glass is so sharp, seems doable. Consumers then get the real coup: a 35mm-style DOF, low light ability AND very small and sharp lenses.

      1. Martin Avatar
        Martin

        It will be at the cost of reduced light transmission but in general, you’re right. Could be interesting.

      2. Matthias Avatar
        Matthias

        If you “project” a four thirds image onto a full frame sensor, you spread the same amount of light on a surface around four times as large. That is a 2 stops loss. I don’t think that would sound so sweet. And you wouldn’t get “35mm style” depth of field, you’d get the exact same image – just dimmer. Let us consider a 20mm lens at f/4 on a four thirds sensor, The physical size of the aperture is 5 mm. That adapter you are thinking of will need to turn the foal length into 40 mm, but it will not change the physical size of the aperture, sou you now have a 40 mm with an aperture 5mm wide which is a f/8… in which DoF will look very much the same as on the four thirds sized image taken with the 20mm at f/4.

        Th e miracles of marketing might manage to attract a few people to the idea (I doubt Panasonic would hold their customers in such low regard though), but they just can’t beat physics. Which is why I studied sciences ;)

    2. Olivier Gallen Avatar
      Olivier Gallen

      “Strange”… except if their focus is on high-end movie cameras (Red, Arri) instead of photography.

  2. Liam Avatar
    Liam

    …if your buying decisions are hinging on a single card slot, then perhaps you might be better off sticking to your iPhone and leave commercial photography to those who rightly worry about creating fantastic images rather then all the gear-head, pixel peeping and spec sheet chasing aspects of photography.

    1. istian Avatar
      istian

      I shoot on film lenses from the 70’s adapted to my Sony gear from time to time and post the photos without saying a word. Nobody ever notices the difference unless I say something. This is why I don’t care what other photographers think.

    2. ZorroRules Avatar
      ZorroRules

      Well, if it is a matter of actual business and not messing up, or having to repeat a shoot, if even that is possible, well then, yes 2 cards are quite a big deal, even if one card may have been the only choice in the past. It won’t matter until it does, and then it will be too late if you only have one card. Before I spend again, I will want 2 cards on whatever I buy, IF I plan to ever use the equipment for professional work.

      1. Tim S Kemp Avatar
        Tim S Kemp

        One slot with WiFi linked to phone and then to cloud backup beats 2 slot any day. Shoot an event, drive home knowing that your images are already on your edit suite…

        1. ZorroRules Avatar
          ZorroRules

          Well, if you can upload a bunch of braketed raw images at a rate of 700 an hour that would be nice, but if you have about one hour and no time beyond that well then, two cards are far superior. Or for that matter they are better than any other alternative because you have 2 actual copies.

      2. Whatdoyknow Avatar
        Whatdoyknow

        I really don’t understand the two card / one card problem. When I do a photo shoot I take two cameras. Cameras have a tendency to fail more often than SD cards anyhow. So what’s the big deal. I get the impression that some of us try to be more professional than they really are by complaining bitterly about only one card slot.

        1. ZorroRules Avatar
          ZorroRules

          The big deal is not having the time or opportunity to re-shoot, I always have at least 2 bodies. Camera failure is not the issue. Time and professional service is the issue.I have a set time, day, and set location and a real deadline, I need to process and deliver on time. The most stupid thing would be to have to re-shoot, for that there would have to be a delay in the deadline, and inconvenience for both my client and his clients. It would delay sales and potentially make my client look stupid, snd cost me bisiness. Two cards may not matter as long as you can reshoot and not miss a deadline and your client won’t care, I don’t have that luxury, and I don’t want my clients to be inconvenienced by equipment failure -ever. As for “being more professional than they really are” being professional is all about meeting the client’s needs on time, on budget, and with great quality of work and desiring two cards is an absolute no-brainer, which is why it is in the 5d4 and not in the new R – they don’t really want this version R to compete with the 5d4 too much same with Nikon and the Z mounts, so they slow walk the offering so as to not canabalize sales. It stinks.

  3. Ferencz Torok Avatar
    Ferencz Torok

    The gh5 does not shoot prores internally !

  4. Darryl Palapuz Avatar
    Darryl Palapuz

    Big move by Panasonic Aaron Sivertson. But to be honest, super35 would fit them well.

    1. Aaron Sivertson Avatar
      Aaron Sivertson

      Interesting. The small sensor market is making big announcements all over. Sony is taking a swing at Fuji in the next couple weeks. And now this small sensor Panasonic just went big sensor!

  5. Alan Amos Avatar
    Alan Amos

    Sick of hearing about mirrorless tbh.

  6. Huge Dom Avatar
    Huge Dom

    Doesn’t matter, no lens.

  7. Julio Hnntl Avatar
    Julio Hnntl

    Florian ça n en fini plus les annonces !!!!

    1. Florian Duchamp Avatar
      Florian Duchamp

      Oh yes