A Look Into The World’s Most Advanced High Speed Studio

May 17, 2013

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

A Look Into The World’s Most Advanced High Speed Studio

May 17, 2013

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

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Even if you’ve never heard about Hamburg based studio, The Marmalade, there is a good chance you are familiar with their work. They are the studio responsible for many of the fascinating High Speed / Slow Mo footage in many commercials including Lipton Ice tea, Pepsi, Daimler, Dove and many, many others.

The studio specializes in creating incredible, slo-mo footage and they have perfected this into science.

A Look Into The World Most Advanced High Speed Studio

Their main difference from other slow-mo footage is that they are using a robot called spike to control the motion and focus of any standard camera. That enable the team to precisely repeat moves that would not otherwise be possible.

Spike’s extended arm has a reach of 1.6 meters. The robotic arm itself weighs 250kg. the base onto which the arm is fastened weighs about 300kg.

Here is how the team describes their robot building motivation:

Our customers want the unseen. They require a unique image for their brand that no one’s created before. That’s where we start.

We’re always striving to push the boundaries further and further, and that is who Spike was born.

High Speed shots has always been static. We wanted to set them in motion, something that was impossible up to now.

We said to ourselves, there must be a solution. We need software you could handle cinematically, something that would be able to move. It must be able to create more than just a nice image here and then a nice picture there. It needs to look good between those images as well it has to be programmable very precisely.

Here is a look into how the studio operates

[THE MARMALADE Identity via Von Wong]

P.S. if you have an entire day to waste, I dare you to check their projects gallery. You will not be able to stop.

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Udi Tirosh

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

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4 responses to “A Look Into The World’s Most Advanced High Speed Studio”

  1. Mark Berry Avatar
    Mark Berry

    I want to work there!!!

  2. Benjamin Von Wong Avatar
    Benjamin Von Wong

    gahaha you stole my post :P :D !

    1. udi tirosh Avatar
      udi tirosh

      that’s why it says “via Von Wong” :)

  3. Michael Avatar
    Michael

    I saw a tiny glimpse into my heaven!!
    Thank you!