In some restaurants, the food looks so good that it calls for a photo before you dig in. But London restaurant Dirty Bones took a step further in pleasing the Instagram “foodies.” They are offering “Instagram kits” to everyone who wants to take their food snapshots to a new level and make their followers’ mouths water.
At Dirty Bones in Soho, the customers can get tasty food and refreshing drinks, but also LED lights, a clip-on wide angle smartphone lens, a universal charger, a selfie stick and a tripod for overhead shots. All this for taking “that perfect shot” of food you can post on Instagram. If this doesn’t make your followers hungry, nothing will!
Cokey Sulkin, founder and director of operations, tells Mic that the restaurant is “all about helping people capture that perfect shot.” So other than offering the gear for taking better pictures, they even base the dishes on social media trends. If it’s trending on Instagram – you’ll be seeing it on the menu. Of course, all the dishes and cocktails are appealing to the eye, so together with the trending status and the “Instagram kit” – you should get some pretty pleasing shots.
I must admit, I don’t really understand people who take Instagram shots of their meal before they start eating. I feel awkward in a restaurant because I just say “bon appétit” and grab my fork, and everyone else grabs their phone first. But nevertheless, I’m aware this is the trend and most people today do it. So, my hat’s off to Dirty Bones for following trends and being modern (unlike myself). I think they’ve found a great way to attract customers, and in terms of marketing, I think this is the way to go.
[via Resource Magazine]