Leaked Panasonic S series lens roadmap shows low-budget primes and a new zoom

Sep 2, 2020

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Leaked Panasonic S series lens roadmap shows low-budget primes and a new zoom

Sep 2, 2020

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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It looks like Panasonic is expanding its lens roadmap to help introduce some lower budget lenses to its system. With the Panasonic S5 expected to be released within the next hour or two, Panasonic will soon have relatively low-budget full-frame L mount mirrorless cameras aimed at both stills (for the S1) and video. So, it wants lenses to match.

According to the new roadmap, leaked by Nokishita shows several common and popular f/1.8 primes at 24mm, 35mm, 50mm and 85mm focal lengths, as well as a variable aperture 70-200mm f/4.5-5.6 zoom lens on the way.

There doesn’t appear to be any indication on the roadmap as to exactly when the lenses will come or how much they might cost, it does show five obvious new lenses that aren’t currently available that have been added to the list.

  • 24mm f/1.8
  • 35mm f/1.8
  • 50mm f/1.8
  • 85mm f/1.8
  • 70-300mm f/4.5-5.6

So it looks like Panasonic’s planning to compete with the likes of the A7III for mass appeal with a more general consumer market at a lower budget that wants to step up to full-frame, rather than just more experienced photographers and filmmakers that know exactly what they want – or at least a fairly solid idea – and will spend whatever it takes to get it.

Although, there is no doubt that these primes will be popular amongst the higher end shooters, too. We don’t always need paper-thin depth of field – especially for video.

[via Nokishita]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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