Instagram introduces threaded comments to increase engagement with your followers

Aug 22, 2017

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Instagram introduces threaded comments to increase engagement with your followers

Aug 22, 2017

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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The flat style comments of Instagram are soon to be a thing of the past. Users have been asking for this for a long time, but they’re finally here. Threaded comments on your Instagram posts. Facebook added threaded comments back in 2013, making it easier to keep track of conversations. It also increased engagement.

The hope now is that it will do the same for Instagram, with their goal to “keep the conversation going“. All I can say, is that it’s about time. It makes it so much easier for your followers to keep track of exactly what everybody is responding to.

Comment threads help you keep track of conversations and make it easy to respond to a specific thread. This update will make your feed an even better place to share interests, get inspired and connect with others.

Now, when you hit reply underneath any comment, your response will automatically be grouped right underneath it in a thread.

As I said, it’s about time, and I can’t wait to start using this. The more “personal touch” of replying directly under a user’s comment is surely going help increase engagement. It also looks a lot better than a random tagged comment in a wall of text. It means your existing followers will come back more, comment more, and make Instagram want to show your images to more people.

The feature has already started to roll out, coming with version 24 and above of the Instagram app for iOS and Android. It will be available globally in the coming weeks.

[via Instagram]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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