DIY Photography

Hacking Photography - one Picture at a time

  • News
  • Inspiration
  • Reviews
  • Tutorials
  • DIY
  • Gear
Search

Submit A Story

Gura Gear is Gone; Say Hello To Tamrac G-Elite

Nov 15, 2015 by Liron Samuels 4 Comments

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

GuraGear-Tamrac2

Whenever in need of a new travel camera bag, Gura Gear is one of the brands I check out. I’ve almost bought the Bataflae a bunch of times, but due to lack of availability in my area, I’ve opted for other models thinking I’ll get one next time.

Looks like I’ve waited too long, though, and will now never own a Gura Gear Bataflae bag. Luckily the company isn’t going under; it’s just merging with Tamrac and dropping its name.

Despite this move, I believe we will continue to see the same high-quality bags we’ve come to expect from the company, especially since it was Gura Gear that purchased Tamrac and not the other way round.

But if that’s the case, why does it seem like Tamrac took over Gura Gear?

About a year and a half ago Gura Gear purchased Tamrac, after the latter went bankrupt and filed for Chapter 11.

We’re used to seeing companies who take over other brands eventually dropping the newly-acquired brand and focus on just one brand with a wide range of products. In this case Gura Gear decided to do the same, except it has given up on its own brand name and will be using the Tamrac brand exclusively from now on.

While I’m sure the Gura Gear founders are extremely proud of their company and the reputation they’ve built over the past 10 years, at the end of the day this was a marketing decision.

“Tamrac has been around for nearly 40 years, has greater brand equity, is easier to remember, spell and say, and we simply like it better,” the company explained in its announcement.

The brand change has already taken place and Gura Gear’s website now redirects to Tamrac.

So where is Gura Gear, known for its awesome travel bags, going? “The same place it has always gone,” the company says. “To the ends of the Earth”.

Gura Gear bags as we know it will be living on as the premium line of Tamrac’s bag – the G-Elite series. As for Tamrac’s lower-end bags, they will benefit from some of Gura Gear’s core design philosophies promising better specs and craftsmanship.

The company added that the new Tamrac is built by Gura Gear, reassuring existing and potential clients that the Tamrac bags will be held to Gura Gear’s standards rather than the professional bags being downgraded to “old” Tamrac’s level.

If you already own a Gura Gear bag, this move shouldn’t worry you as the company added that its warranties will continue to apply despite the rebranding.

If you don’t own one of their bags, now might be a good time to get one as remaining stock is said to be marked down and discounted through various dealers.

[via Canon Rumors]

FIND THIS INTERESTING? SHARE IT WITH YOUR FRIENDS!

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

Related posts:

Gura Gear Settled a Lawsuit with Peak Design Over its Record-Breaking Everyday Messenger Bag Default ThumbnailSay Hello To Trade Secret Cards Say hello to the LEGO Nikon F3, the new “plastic fantastic” film camera I say Nikon, you say…tripods?

Filed Under: Gear Tagged With: Bataflae, Camera Bag, Gura Gear, Tamrac, travel photography

About Liron Samuels

Liron Samuels is a wildlife and commercial photographer based in Israel.

When he isn't waking up at 4am to take photos of nature, he stays awake until 4am taking photos of the night skies or time lapses.

You can see more of his work on his website or follow him on Facebook.

« How to Shoot in the Arctic Without Freezing
Video Clip Brilliantly Uses Forced Perspective To show Talking Money Bills »

Submit A Story

Get our FREE Lighting Book

DIYP lighting book cover

* download requires newsletter signup
DIYPhotography

Recent Comments

Free Resources

Advanced lighting book

Recent Posts

  • How I started (and succeeded) photographing space from my backyard
  • Insta360’s new teaser says they’re entering the gimbal market
  • Users report blurry photos from Samsung Galaxy S23/S23+ cameras
  • Whale with severe scoliosis captured by drone video
  • Photographer builds 11-foot electronic waste skull to show Bitcoin’s impact on climate change

Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Copyright © DIYPhotography 2006 - 2023 | About | Contact | Advertise | Write for DIYP | Full Disclosure | Privacy Policy