Canon’s AI camera PowerShot Pick is officially launched; for now only in Japan

Feb 2, 2021

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Canon’s AI camera PowerShot Pick is officially launched; for now only in Japan

Feb 2, 2021

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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After recent leaks and rumors, Canon PowerShot Pick is now officially launched. The tiny AI-powered camera demonstrates the power of face tracking and artificial intelligence Canon has developed. While it’s not the fanciest camera out there, it can be useful for video creators who play as “a one-man band,” as well in some everyday situations. The price and the specs are now out too, so let’s see what this li’l smart camera has to offer.

YouTube video

This camera was first introduced as a concept back in 2018, and we had a chance to take a look at it at The Photography Show. But as I mentioned in the title, the PowerShot Pick is for now only available in Japan. I assume that it should come to the rest of the world soon, and we’ll make sure to update you when it happens.

As far as the specs go, we already mentioned some of them in this article. But here’s a quick reminder:

  • 12mp 1/2.3″ CMOS Sensor
  • 19-57mm f/2.8-5.0 35mm equivalent zoom lens (3x zoom)
  • Pans 170°
  • Tilt of 110°
  • Electronic Image Stabilization
  • Dust and Waterproofing
  • Battery life of about 2.5 hours
  • Records data to microSD
  • USB-C Port
  • WiFi and Bluetooth connectivity

PowerShot Pick is AI-powered, meaning that it performs some tasks relying on its own “brain.” It automatically detects a person’s face, recognizes “a photo opportunity,” and takes a shot. Canon claims that it can recognize facial expressions and moments that might be important, taking a photo to capture them. As the name suggests, the PowerShot Pick picks the right moments for you.

It seems that this camera is not aimed as much at photographers as it is at “everyday folks.” It’s made for those who want to take photos and videos of precious moments, but be present in them instead of looking at their phone screen while shooting or filming. I’d say it could also be useful for vlogging or shooting videos where you have to move around. There’s an example of a cooking video in the ad, and I find that to be a good scenario for PowerShot Pick. I would also find something like this useful on occasion when I shoot videos for DIYP since I do everything on my own.

Anyway, if you find the Canon PowerShot Pick useful, we’ll update you when and if it’s available outside Japan. It retails at 40,900 yen (around $390 USD), so I guess this is about the price we can expect.

[via Canon Rumors]

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Dunja Djudjic

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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