Two days ago Canon started a 48 hour countdown under the domain seeimpossible.usa.canon.com, hinting on a something new and big technology (and as much as I hate to say game changer, there have been talks about that as well).
Canon signed the message with “AT CANON, WE SEE IMPOSSIBLE”. Previous similar announcements have been quite a disappointment with Canon starting a contest or releasing a camera bag. We were hoping to see something big this time as Canon also invested in a full page ad in the New York Times.
This is what the ad looked like along with a timer counting down to zero. Sadly, the clock did not recognize timezones and hit 0 before Canon’s planned kickoff.
But this #timezonefail did not stop Canon from disappointing everyone who were waiting for a new 11-24mm f/4L announcement, joining the micro 4/3 world or battling for a new market segment such as 3d printing. Nope. Just a self promotion site showing how canon can really help your business, print your stuff and shoot movies.
They are saying that they are shifting focus from products to consumers, but those two days of setup with very little payoff sounds just the opposite.
Canon, This is not only a #timezonefail, but a marketing #facepalm fail for all of us everyone who was waiting.
If you wanted more, there are those videos on youtube:
hate to sa(y) game changer … releasing a came(ra) bag … everyone who was waiting for
thanks for the save :)
Agreed. What a total fail.
Sad to say that coming from them we are quite used to it.
Let them know how you feel, guys. http://youtu.be/5_LFmQ6eH1I
It is a new full frame ……… website yay!
Canon should consider firing their marketing team and hire a new R&D team.
Hahahahahaha!
What you mean is, “I will never be the marketing target again.” Cynicism has its place.
That picture with Bart Simpson, the text just needed to be under Bart, and not on top of him :)
yet another one of the epic #fails on this marketing campaign…. ;)
Bart sees impossible.
Wow, this ‘new’ canon medium format high megapixel camera everyone was hoping for is pretty sweet huh!
Hello… Sony?
-_-
BULL.. Just killed my day.
Does Canon still make chrome top cameras? Nah! At least the first commercial featured one of their film cameras. I don’t own an AE-1, but I still own and use my A-1.
I have the L1 RF and A1 SLR… Both superb
I’ve been waiting 4 years for a worthwhile upgrade to my current DSLR. Every announcement from Canon and my heart drops. On the plus side I’m saving money, on the down side my T2i is looking sadder and sadder. If I didn’t have a bunch of Canon glass, Magic Lantern and the assurance that every rental house in the world will have compatible gear I’d abandon ship. Samsung scooped Canon, SAMSUNG!
So glad my MBA class is doing a business simulator based on digital cameras and I can bring this up in class…
Seriously! This is what it was about. It`s time for Canon to s**t or get off the pot. Time to upgrade your 1Dx and 5Diii bodies. Is that micro 4 thirds I hear calling
The campaign continued on into the Consumer Electronics Show… #CES2015