Canon Q3 results are out. Not awesome, but the company is definitely not dead

Nov 1, 2018

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Canon Q3 results are out. Not awesome, but the company is definitely not dead

Nov 1, 2018

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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Canon has published their Q3 2018 financial report, and although things seem to have taken a little dip with a decline in overall interchangeable lens camera sales, their future still looks bright.

Within the Imaging System Business Unit, Canon maintained the top share of the overall interchangeable-lens digital camera market, mainly in major countries in Europe and the Americas and in Japan. Within this, sales of mirrorless cameras increased mainly supported by sales of such new products as the EOS Kiss M. However, unit sales decreased overall compared with the same period of the previous year due to a temporary slowdown in demand, mainly for entry-level models. As for digital compact cameras, although unit sales decreased compared with the same period of the previous year amid the shrinking market, sales of high-value-added models such as the PowerShot G-series enjoyed solid demand.

So, essentially, they’ve been focusing on entry level cameras, but fewer people are now buying entry level cameras, so sales are down. Well, there has to be a point of saturation where everybody has entry-level cameras, or they’re buying older, higher end used models as their entry into photography (it’s not like there’s a shortage of those these days). Not surprisingly, compact cameras are continuing to see pressure from smartphones.

By the way, Canon, I’m sure you didn’t intend for the above line to read the way it potentially may. But just a reminder… Women are people, too.

When it comes to the final quarter of the year, Canon expects to see a steady economic growth in the USA, and they’ve no idea what’s going to happen in the UK & Europe as a result of Brexit. Don’t worry, Canon, nobody in the UK has any clue what’s going to happen here after Brexit, either. We’re as lost as you are.

As for the outlook in the fourth quarter, the U.S. economy is expected to continue to grow steadily due to improvements in corporate earnings and consumer spending thanks to such factors as tax reform. For the European economy, while capital investment is expected to continue to improve, wariness of impasses arising in Brexit negotiations remain.

Overall, though, they do expect to see an increase in Q4. This isn’t really surprising with Black Friday and other sales coming in the lead up to Christmas. Everybody’s hoping for that new camera or lens. Although that increase is not as high as originally expected.

Upon taking into consideration the revised assumptions for sales for interchangeable-lens digital cameras, and postponement of capital investment in equipment by manufacturers in the Industry and Others sector, Canon projects full-year consolidated net sales of ¥4,000.0 billion, a year-on-year decrease of 2.0%; operating profit of ¥335.5 billion, a year-on-year increase of 4.3%; income before income taxes of ¥365.0 billion, a year-on-year increase of 3.1%; and net income attributable to Canon Inc. of ¥251.0 billion, a year-on-year increase of 3.8%.

It will be interesting to see how Canon’s projections match up against the real world in a few months time. The EOS R has received a lot of criticism over the single card slot, ridiculous 4K crop factor and other issues. But it still remains rather popular, with current EOS R users overall very pleased with their purchase.

That being said, they’re not the only manufacturer to announce new cameras recently. Nikon’s Z6 and Z7 will likely draw a few people in and away from Canon. And we can’t forget the Panasonic and Sigma cameras expected in just a few short months.

Quite a few people have told me they’re holding off on any camera buying decisions until they see exactly what Panasonic and Sigma have to offer. Full frame Foveon is a very appealing concept, especially if they can speed it up from its current state.

If you want to read more about Canon, though, you can check out their full Q2 2018 financial documents here.

[via Canon Watch]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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2 responses to “Canon Q3 results are out. Not awesome, but the company is definitely not dead”

  1. Amadeus Hladun Avatar
    Amadeus Hladun

    That “Women are people ,too.” statement is absolute idiocy. Young people are a category of market share (which include young men AND young women). Their market share for men is better than women, so what they are saying VERY CLEARLY is that women (NOT young women in the young people category) as a demographic in the market share has grown for them.

    Don’t make stupid politicized jokes… They aren’t funny.

    1. OzarkAggie Avatar
      OzarkAggie

      It’s a dog whistle for horny feminists. I mean that literally. The only women who find that level of virtue signaling attractive are 3 and below on a 10 scale and naturally feminist as well.