BTS Look At How The Mesmerising “Parallax” Superbowl Commercial Was Photographed

Feb 14, 2015

Tiffany Mueller

Tiffany Mueller is a photographer and content strategist based in Hawi, Hawaii. Her work has been shared by top publications like The New York Times, Adobe, and others.

BTS Look At How The Mesmerising “Parallax” Superbowl Commercial Was Photographed

Feb 14, 2015

Tiffany Mueller

Tiffany Mueller is a photographer and content strategist based in Hawi, Hawaii. Her work has been shared by top publications like The New York Times, Adobe, and others.

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Blair Bunting had all of three days to play around with his new Profoto B1 lights before he set out to photograph that awesome parallax Superbowl commercial for National Bank of Arizona. In case you missed it, you can watch it at the bottom of the post, but first, you can take a look at how he captured the ultra high definition moving photos in the 12-minute long behind the scenes clip he just posted over on Vimeo.

Bunting calls the gorgeous technique parallax, a term he borrowed and explains like this:

“What is parallax? Think of when you were in grade school and you had to do one of those cheesy plays…there is always a part in that play where some kid is on a boat made of a tricycle and cardboard, and they are in the rough ocean. In order to create this imaginary ocean in the elementary school cafeteria, they use whats called parallax. This is where they have on set of blue waves on a stick in front of the kid and one behind. The movement of these waves back and forth creates in your mind the idea of the ocean.”

To pull this off, he called on his Nikon D4s‘s burst mode and the wicked fast high speed sync capabilities of the B1 flash units. Check it out:

Behind The Scenes

The Photos

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The Commercial

[ via Profoto ]

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Tiffany Mueller

Tiffany Mueller

Tiffany Mueller is a photographer and content strategist based in Hawi, Hawaii. Her work has been shared by top publications like The New York Times, Adobe, and others.

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9 responses to “BTS Look At How The Mesmerising “Parallax” Superbowl Commercial Was Photographed”

  1. Zamfirescu Vladimir-Alexandru Avatar
    Zamfirescu Vladimir-Alexandru

    I appreciate the exceptional artistry behind it. But you know… banks…

    1. Tiffany Mueller Avatar
      Tiffany Mueller

      haha, fair enough :)

  2. Anis Wail Avatar
    Anis Wail

    Mehdi Moeqrie u ll be fascinating by this !

  3. Jim Huang Avatar
    Jim Huang

    Any BTS of the editing process? I would love to know how he/his team turn photos into these motion videos.

    1. Jamie Brightmore Avatar
      Jamie Brightmore

      The effect is also called ‘2.5D’. Basically, using Photoshop, you chop out elements in an image (people, objects, backgrounds) then recreate / clone parts of the image *behind* what you want to animate, then layer everything in After Effects and use the puppet warp tool to manipulate limbs, etc.

  4. Jon Avatar
    Jon

    Talent shines here… also sold me on a Nikkor 58mm!

  5. David S Kalonick Avatar
    David S Kalonick

    I remember when over sharpening or highpass was popular back in 2002. Made skin look dirty and apparently it hasn’t changed.

  6. Ole Avatar
    Ole

    This clip https://vimeo.com/50672419 does an even better job of it – simply incredible.

    1. Tiffany Mueller Avatar
      Tiffany Mueller

      that was really incredible! Hadn’t seen it before, thanks for sharing!