This analog tool makes shooting to format super-easy

Jun 10, 2017

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

This analog tool makes shooting to format super-easy

Jun 10, 2017

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

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If you are shooting for an ad agency, a magazine or a social media cover, there is a good chance that the brief includes a format, or an aspect ratio in which you have to deliver.

That means that you will have to crop your image to fit that ratio. Now, cropping is the easy part, taking the photo so the composition will support that crop is a little more tricky. Some cameras support assisting tools, like crop marks for HD, the rule of thirds, or the golden ratio. But none of the cameras that I know (yet) support aspect ratio for social media.

crop is a little more tricky. Some cameras support assisting tools, like crop marks for HD, the rule of thirds, or the golden ratio. But none of the cameras that I know (yet) support aspect ratio for social media.

Photographer Anna McGunn created a simple tool, basically a bunch of matte-frames, which you can overlay on your LCD to visualize the final image.

Anna was kind enough to place a matte template on her website, which you can download and adjust.

Or, this video explains how to measure your LCD and create some mattes for your specific camera, they even provide a spreadsheet to help ease the process.

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[shooting to format made easy | Anna McGunn via Lighting Essentials]

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Udi Tirosh

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

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5 responses to “This analog tool makes shooting to format super-easy”

  1. Dan Sulla Avatar
    Dan Sulla

    Or you could just import the photo to the page file.

  2. Nuno Navega Avatar
    Nuno Navega

    Why complicate something that can be achieved with cross multiplication?

  3. Damir Perisa Avatar
    Damir Perisa

    Magiclantern has the option to have a photo overlap in your live view

    1. Dan Sulla Avatar
      Dan Sulla

      Or that

  4. Andrea Costa Avatar
    Andrea Costa

    ANY mirrorless camera of any price range, since 2012, has image crop in 1:1, 2:3, 4:3, 16:9 format in their rear LCD/EVF view. So I don’t see the point – except if you still shoot with an old mirror digital camera…