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This analog tool makes shooting to format super-easy

Jun 10, 2017 by Udi Tirosh 5 Comments

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If you are shooting for an ad agency, a magazine or a social media cover, there is a good chance that the brief includes a format, or an aspect ratio in which you have to deliver.

That means that you will have to crop your image to fit that ratio. Now, cropping is the easy part, taking the photo so the composition will support that crop is a little more tricky. Some cameras support assisting tools, like crop marks for HD, the rule of thirds, or the golden ratio. But none of the cameras that I know (yet) support aspect ratio for social media.

crop is a little more tricky. Some cameras support assisting tools, like crop marks for HD, the rule of thirds, or the golden ratio. But none of the cameras that I know (yet) support aspect ratio for social media.

Photographer Anna McGunn created a simple tool, basically a bunch of matte-frames, which you can overlay on your LCD to visualize the final image.

Anna was kind enough to place a matte template on her website, which you can download and adjust.

Or, this video explains how to measure your LCD and create some mattes for your specific camera, they even provide a spreadsheet to help ease the process.

[shooting to format made easy | Anna McGunn via Lighting Essentials]

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Filed Under: Tutorials Tagged With: aspect ratio, commercial photography, Matte

About Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

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John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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