Would you pay $850 for a “photojournalist jacket”?
Feb 13, 2020
Dunja Đuđić
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, concerts, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.
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Canadian brand Canada Goose sells high-quality (and thus pretty expensive) winter clothing. Some of it could be interesting for outdoor and landscape photographers who spend a lot of time in harsh conditions… But there’s a particularly interesting jacket aimed at photojournalists. And its price is mere $850.
According to Canada Goose, the jacket was “created in partnership with a photojournalist to stand up to the changing climates and situations they often find themselves in.” Speaking of “situations” photojournalists can find themselves in, I wonder if the jacket has a built-in bulletproof vest. “This jacket is crafted from our Tri-Durance SS fabric to block harsh winds and rain,” the company writes. “Reinforced shoulders and pockets add durability, while side seam zippers open up for range of motion and venting.” So, I guess no bullet-proof vest.
Joke aside, I understand that all clothing from Canada Goose is high-end and pretty pricey. There are people who can afford it, but I wonder if photojournalists are among them. I live in Serbia, where $850 is about two average monthly salaries. But even in Canada, I’d say $850 for a jacket is too much if you have a photojournalist’s earnings.
Maybe this jacket is made for those who can afford a $24K limited edition Leica. I mean, if you can afford a $24K camera, I guess $850 for a jacket is pocket money. But either way, no matter how awesome the jacket may be, I feel that the brand has missed its target group.
Taking into account both my salary and my priorities, I’d never buy an $850 jacket. I’d rather spend that money on a decent vacation, or approximately 40 concert tickets (my heart jumps for joy at a very thought of this).
And you? Would you pay $850 for a jacket? If not, what would you rather spend that money on?
[via PetaPixel]
Dunja Đuđić
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, concerts, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.
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24 responses to “Would you pay $850 for a “photojournalist jacket”?”
Maybe a pant
Hard pass on that.
I spent NZ$850 (Jacket) and NZ$600 (over trousers) on a set of Swazi goretex one tough mother raingear, but I live where the winter is cold, wet and snowy, so it was worth spending that much on the right gear to stay warm and dry, in fact one weekend of quad riding and photography I managed to stay warm and dry despite their being a sudden blizzard that occured. So I guess you spend what you need to to suit your needs… it only takes getting cold and wet one with crappy raingear for you to change your mind….
I would buy three Haukland – Bekleidung für Fotografen – Photographer’s Clothing . This is the best and only 5in1 jacket for photographers :) BTW it’s my company ? https://www.youtube.com/watch?v=v2dZR-zpgxU
It’s like buying a satin jacket that says “Stuntman” on the sleeves. Everybody knows the truth.
I’d also spent the money on three haukland 5in1 jackets for photographers. :) Check out https://haukland.de/?lang=en to learn more. We just started EU wide shipping last week. No Kickstarter, it is a real thing, selling since April 2019 in Germany, Austria and Switzerland. US Shipping starts End of May 2020 ?
Got myself as well the Haukland 5in1 Explorer ?
3 Jackets for photographers for 300€ total ?????
When I worked as a photo journo my jacket was hi viz and $14 from Bunnings Hardware.
I also bought the Haukland – Bekleidung für Fotografen – Photographer’s Clothing 5-in-1 jacket for photographers and I loooove it! Much cheaper than this 850$ jacket :)
Haukland – Bekleidung für Fotografen – Photographer’s Clothing has the best jacket for photographers and really cool caps for everyone.
#ichundmeinhaukland
best Jackett Haukland – Bekleidung für Fotografen – Photographer’s Clothing ??❤️
You get a new grey market Sigma or Tamron lens for that money
https://www.facebook.com/haukland/
Instead of these jacket i would spent my money for 3 Haukland – Bekleidung für Fotografen – Photographer’s Clothing. ??
I would buy the Haukland – Bekleidung für Fotografen – Photographer’s Clothing for less money and spend the other 550 bucks for gear and other stuff :D
$40.00 at best.
I have a photography vest made by The Vest Guy. https://thevestguy.com/collections/photography-gear.
It was about $100. They can customize it.
I would buy the Haukland – Bekleidung für Fotografen – Photographer’s Clothing ?
Haukland – Bekleidung für Fotografen – Photographer’s Clothing Is much cheaper, better and doesn’t kill animals like canada goose does?
I’ve been a PJ for about 30 years and the most useful jacket I’ve come across is an Austrian paratroopers jacket. Robust construction with lots of big, pockets and can be worn over a fleece liner when necessary. https://www.keepshooting.com/austrian-army-paratrooper-jacket.html
I’d buy half an L lens….
Honestly that’s cheap for them
Looks like a rejected design for a Starfleet Away Team jacket.
I have a really great vest I got in a second hand shop, but I guess some people have more money than brains!