3 reasons why you should show your work
Mar 25, 2016
Gannon Burgett
Gannon Burgett is a communications professional with over a decade of experience in content strategy, editing, marketing, multimedia content creation. He’s photographed and written content seen across hundreds of millions of pageviews. In addition to his communications work for various entities and publications, Gannon also runs his multimedia marketing agency, Ekleptik Media, where he brings his expertise as a full-stack creator to help develop and execute data-driven content strategies. His writing, photos, and videos have appeared in USA Today, Car and Driver, Road & Track, Autoweek, Popular Mechanics, TechCrunch, Gizmodo, Digital Trends, DPReview, PetaPixel, Imaging Resource, Lifewire, Yahoo News, Detroit Free Press, Lansing State Journal, and more.
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Something I’ve always struggled with as a photographer is being willing to put my work out there for the world to see. As a branding junkie, it’s not that I’m not proud of my work, it’s that I want to somehow come up with a cohesive portfolio before I market myself in a particular genre of photography.
There’s a fatal flaw with this sort of logic though, as pointed out in the most recent Chase Jarvis RAW video. No one will ever notice you or see what you’re capable of if you don’t share your work.
In the four-minute video Jarvis teams up with artist and author Austin Kleon to share how important it is to Show Your Work. Both of these gentlemen are brilliant marketers in their respective professions, so their advice rings through multiple facets of the industry.
The pair go over how sharing your work not only works as self promotion, but also acts as a means of creating a community around your respective art form. It’s a brilliant watch, whether you’re a seasoned veteran or an amateur looking to get started.
Austin Kleon has shared an accompanying blog post detailing the 3 reasons why you should show your work.
Gannon Burgett
Gannon Burgett is a communications professional with over a decade of experience in content strategy, editing, marketing, multimedia content creation. He’s photographed and written content seen across hundreds of millions of pageviews. In addition to his communications work for various entities and publications, Gannon also runs his multimedia marketing agency, Ekleptik Media, where he brings his expertise as a full-stack creator to help develop and execute data-driven content strategies. His writing, photos, and videos have appeared in USA Today, Car and Driver, Road & Track, Autoweek, Popular Mechanics, TechCrunch, Gizmodo, Digital Trends, DPReview, PetaPixel, Imaging Resource, Lifewire, Yahoo News, Detroit Free Press, Lansing State Journal, and more.
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