Something I’ve always struggled with as a photographer is being willing to put my work out there for the world to see. As a branding junkie, it’s not that I’m not proud of my work, it’s that I want to somehow come up with a cohesive portfolio before I market myself in a particular genre of photography.
There’s a fatal flaw with this sort of logic though, as pointed out in the most recent Chase Jarvis RAW video. No one will ever notice you or see what you’re capable of if you don’t share your work.
In the four-minute video Jarvis teams up with artist and author Austin Kleon to share how important it is to Show Your Work. Both of these gentlemen are brilliant marketers in their respective professions, so their advice rings through multiple facets of the industry.
The pair go over how sharing your work not only works as self promotion, but also acts as a means of creating a community around your respective art form. It’s a brilliant watch, whether you’re a seasoned veteran or an amateur looking to get started.
Austin Kleon has shared an accompanying blog post detailing the 3 reasons why you should show your work.
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