This ‘Smashing’ New Year’s video is thirty seconds of camera gear destruction

If you possess a weak stomach, you might want to turn away while you can.

What you’re about to see is thirty seconds of devastation, brought to us by B&H in collaboration with video production company Brilliant Champions and OnTime Studios.

In the half-minute video, which is an advert to promote Canon’s CarePAK protection plan, which comes free with select gear through January 9th, 2016, the team at Brilliant Champions drops camera gear galore onto concrete, filming it in slow motion as piece by piece the gear explodes. The result is a very expensive graveyard of camera gear.

It’s not known whether this equipment (most of which appears to be analogue) was already broken or gear donated, but whatever the case is, it’s never a pleasant sight. And it’s especially not a the best way for any photographer to ring in the New Year’s.

This video doesn’t appear to be the only camera destruction done in the name of Canon’s CarePAK plan. Below is a tweet from B&H showing more camera gear getting destroyed.

Enjoy these fun, little, camera smashing shorts we shot for @BHPhotoVideo in collab with the folks @OnTimeStudios. https://t.co/Xx4Hl4tAm8

— Brilliant Champions (@brilliantchamps) December 23, 2015

Canon is offering complimentary CarePAK protection for select gear purchases through 1/9/16 –https://t.co/6uMe8JJv8p pic.twitter.com/wwZyBmzNAW

— B&H Photo Video (@bhphoto) December 23, 2015

[via Reddit]