Action cam manufacturer GoPro has been in hot water lately, between recent lawsuits and steadily-declining stocks. But that isn’t stopping them from trying to up their game with the help of a few new acquisitions.
Stupeflix is best known for Replay, an iOS app that automatically creates custom videos based on selected clips and music chosen by users. Memory’s claim to fame is Splice, an editing app that gives users full control over the editing experience, from trimming clips to adding custom transitions and titles.
It doesn’t take much to see what GoPro’s plans are. Over time, their cameras have become more and more autonomous. By adding the editing aspect to that workflow, it becomes easier than ever for people around the world to capture and share clips created with just a few taps of a button on a screen.
It’ll be interesting to see how this pans out for both editing apps. Will they continue to live on? Or will they be folded into GoPro’s smartphone app?