Sony
Sony Wants To Buy Tamron. Here’s What We Know
Jul 30, 2026
Dunja Đuđić Kalinin
Sony has made a non-binding proposal to acquire Tamron and turn the lens maker into a wholly owned subsidiary. Tamron confirmed the offer on Thursday…
The Viltrox 35mm F1.2 LAB N FE Might One of the Best 35mm Primes for Sony FE-Mount Cameras
Jul 30, 2026
Alberto Lima
A fast 35mm prime lens is one of the most useful lenses a photographer can own. The Viltrox 35mm F1.2 LAB N might just be the one you buy.
Sony FX5 Announced: $4,899 Full-Frame Cinema Camera With Internal RAW and Open Gate 5K Shooting
Jul 22, 2026
Dunja Đuđić Kalinin
Sony has announced the FX5, the latest addition to its Cinema Line FX series. It’s a full-frame video-only body that brings two features that the…
Sony RX10 V: $2,298 Camera for a Solo Creator’s Every Need
Jul 10, 2026
Dunja Đuđić Kalinin
Sony has finally pulled the curtain on the RX10 V, the long-awaited successor to the RX10 IV – a camera that’s been a cult favorite…
The Future of Cinema: Inside the 2026 Sony Future Filmmaker Awards
Jun 26, 2026
Alberto Lima
The historic Sony Pictures Studios Scenic Arts Building in Culver City was buzzing with creative energy on June 11, 2026, as the fourth edition of…
Sony Releases the New a7R VI Camera and Sony FE 100-400mm f/4.5 GM OSS Lens
May 15, 2026
David Prochnow
After teasing something new a few days ago, Sony has expanded its Alpha lineup with the announcement of the new Sony a7R VI and the…
Thypoch Debuts Its First Autofocus Zoom for Sony Shooters
May 15, 2026
Alysa Gavilan
Thypoch introduces the Voyager 24–50mm f/2.8 for Sony E-mount, a full frame autofocus zoom lens with internal zoom, constant aperture, and coverage of key 24mm, 35mm, and 50mm focal lengths for hybrid shooting.
Sony’s Xperia 1 VIII Gets a Major Imaging Upgrade Built for Photographers
May 14, 2026
Alysa Gavilan
Sony’s Xperia 1 VIII introduces a 1/1.56-inch telephoto sensor and an AI Camera Assistant powered by Xperia Intelligence, bringing Alpha-inspired computational imaging and real-time shooting guidance to its latest flagship smartphone.
Sony Teases New Alpha Camera Ahead of May 13 Announcement
May 11, 2026
Alysa Gavilan
Sony teases a new Alpha camera launch with the tagline “Ready for the next R,” sparking speculation about a high-resolution Alpha update ahead of its May 13 reveal event.
Viltrox AF 35mm F1.2 LAB N for Sony Cameras Loses the Display but Refines Control
Apr 23, 2026
Alberto Lima
Viltrox has been on a tear since NAB, this time they’re reintroducing the flagship lens for Sony cameras – the Viltrox AF 35mm F1.2 LAB N.