The tide may be turning for Nikon as Z fc labelled “a hit” in Japan

Sep 6, 2021

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Sep 6, 2021

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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Well, it looks like Nikon might have finally done something right. According to a Nikkei XTREND article, the Nikon Z fc released in July “has been a hit for the first time in a long time” for Nikon. It seems to be largely put down to its “appeal” towards both young people (who like that retro look) as well as middle-aged and older people (who used cameras when they did still look like that).

Obviously, the feature set offered by the camera is a contributing factor, too. But then, the Nikon Z50 offers a very similar feature set and that doesn’t seem to have done nearly as well. Of course, the Z fc does offer a few very nice perks over the Z 50, too. Like Eye AF while shooting video, a flippy out LCD and continuous external power.

It’s a positive take on the adoption of the Nikon Z fc. The article notes that according to the BCN ranking during the week of its initial release (July 19-25th), it ranked third overall for mirrorless interchangeable lens camera sales. Hopefully, it’s a sign of things to come. The opening of the article (Google) translates a little like this:

The interchangeable-lens camera “Z fc” released by Nikon on July 23, 2021 has been a hit for the first time in a long time, with the company’s single-lens reflex camera temporarily ranked third in the sales volume ranking. At first glance, it’s just a classic-looking camera, but behind it was a careful “building” to appeal to young people as well as middle-aged and older people.

Nikon, which has the second largest market share in the industry for single-lens reflex cameras, but was overshadowed by mirrorless cameras, has been a hit with the “Z fc” released on July 23, 2009. In the “BCN Ranking” from July 19th to 25th, 2009 immediately after its release, it won the 3rd place in the actual sales ranking of mirrorless single-lens cameras. Due to the flood of reservations, “28mm f / 2.

Despite postponing the release of the “8 Special Edition Kit”, it has been performing steadily since then. Mr. How Nelson, UX Planning Section 1, UX Planning Department, Video Division, who was in charge of product planning for Z fc at Nikon, said, “It sold more than originally expected, and some stores were out of stock.

Ultimately, it seems it’s all about the packaging and marketing. As mentioned, the Z fc is pretty similar to the Z50, but in retro-packaging. It lacks the popup flash of the Z50, although it does increase the long exposure time limit from 30 seconds to 900 and a very slightly increased autofocus exposure range. And, yes, you’ve got that flippy out LCD, Eye AF while shooting video and the option to power it continuously from an external power source.

Whether or not this will indeed turn the tide for Nikon and bring them back into the running as the world switches to mirrorless remains to be seen. But it certainly is nice to see some positive news about the company for a change.

[via Nikon Rumors]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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8 responses to “The tide may be turning for Nikon as Z fc labelled “a hit” in Japan”

  1. Libby Sutherland Avatar
    Libby Sutherland

    Have had mine a month. Love this camera! It has become my everyday shooter. Love the jpeg color processing so much I may quit shooting Raw files on this cam.

  2. Lawrence Lee Huber Avatar
    Lawrence Lee Huber

    It is a hit with a limited market.
    Once those wanting it have it sales will plummet like for the DF.
    One limited camera is not a long term strategy.

    1. Kaouthia Avatar
      Kaouthia

      Limited? You think the pro market is bigger than the average consumer market?
      The Df was never really a big seller. It plummeted before it launched.
      I’m not even going to address your third statement. :)

      1. Lawrence Lee Huber Avatar
        Lawrence Lee Huber

        Nikon fan boy?

        1. Kaouthia Avatar
          Kaouthia

          Incapable of holding an actual conversation?

      2. Lawrence Lee Huber Avatar
        Lawrence Lee Huber

        For Nikon a big seller seems to be 10-15 cameras lately.
        And yes it is a very limited market that is quickly dieing of old age.
        Why do you think Nikon is a way distant third today and in mirrorless even further down?
        6 mirrorless cameras now and going down.
        Product is good just a few generations behind Sony and Canon

  3. Proda Photography Avatar
    Proda Photography

    Thank you for sharing such a great blog.

  4. Michael Piziak Avatar
    Michael Piziak

    It’s a beautiful camera. Many Nikon fans, however, believe it should have been full frame – as Nikon doesn’t offer many APS-C tailored lens for it….