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Yashica’s Y35 DigiFilm camera raises $1.28M on Kickstarter

Earlier this year, legendary Yashica camera brand started teasing a comeback. They launched a Kickstarter campaign, and it ended with great success: they raised the impressive $1.28 million.

Most of us have expected a mirrorless or a DSLR camera, but Yashica came back with something unexpected, to say the least. The Y35 was launched on Kickstarter in October with its faux film roll, and it caused a lot of reactions.

Judging from the comments, some photographers were eager to try it, but the majority couldn’t see the purpose of this “hipster toy.” However, a month after the campaign was launched, its success shows that there are most likely more of those who want to try out the Y35.

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Yashica announces Y35, a digitized version of Yashica Electro 35

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Legendary Japanese camera brand Yashica has recently announced a comeback. After a series of teaser videos, they have finally launched the Kickstarter campaign. The camera they are making is called Yashica Y35, and it’s a pretty unusual blend of the analog and the digital.

Yashica Y35 features the same design as the Electro 35, but on the inside, it’s quite different. It “recaptures the joy and meaning of analog photography,” but turns it into digital. Their campaign says “expect the unexpected,” and indeed – this is quite an unexpected camera. And in many aspects a pretty cool one, too.

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Yashica camera brand teases a comeback with a trippy video

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It seems that this year is the time for comebacks of the legends. Judging from the latest YouTube video and a website launch, it seems that Yashica is about to make a comeback, too. The legendary Japanese camera brand hasn’t been around for a while, but looks like we can expect a comeback after all.

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