lens

ADOX Reinvents the Round Filter with a Tooth that Doesn’t Bite Your Wallet

Sep 12, 2025 David Prochnow

Are you hungry for a set of tonal manipulation filters for your black and white photography that are as easy to use as they are…

Sigma 200mm f/2 Sports is Out: Legendary Focal Length Is Back for Mirrorless Shooters

Aug 22, 2025 Dunja Đuđić Kalinin

The Sigma 200mm f/2 DG OS Sports lens has just been officially announced. And it’s not just another telephoto: it’s a love letter to an…

Close-up of a 35mm camera lens with a focus on its aperture markings and smooth metal finish.

Why a 35mm Lens Is the Coolest Thing in Photography Right Now

Aug 19, 2025 Darlene Lleno

The 35mm lens has become photography’s secret weapon, offering the perfect balance between wide-angle capability and natural perspective for any shooting situation. This versatile focal length excels at street photography, environmental portraits, and travel documentation while maintaining authentic image quality.

Zoom, Zoom: Is This the Closest Focusing Consumer Camera in the World?

Aug 17, 2025 David Prochnow

Remarkably, the Kodak PIXPRO AZ425 “Astro Zoom” is able to focus so close to an object that the subject nearly touches the front of the…

Close-up view of a professional camera lens, highlighting its sleek design, intricate focus and zoom rings, and lens markings, showcasing its high-quality construction and optical capabilities.

Sigma’s 200mm f/2.0 L-Mount Drops This August — Here’s Why It’s a Big Deal

Aug 15, 2025 Darlene Lleno

The Sigma 200mm f/2.0 L-Mount release on August 19 brings back the legendary fast 200mm focal length that disappeared during the mirrorless transition. This premium lens weighs 1,850g and features white finish design with fast autofocus for Sony E-mount and L-mount systems.

Latest Gear Releases & Announcements (August 2025)

Aug 15, 2025 Darlene Lleno

This latest camera gear releases 2025 round up brings you the exciting new options from Fujifilm, Sony, Nikon, and DJI with innovative features and competitive pricing. August delivers the highly anticipated X-E5 rangefinder, Sony’s premium RX1R III compact, and Nikon’s value-packed Z5II full-frame camera.