lens
Laowa Launches the 180mm f/4.5 1.5X Ultra Macro APO Lens — Lightweight Reach for Serious Macro Shooters
Sep 19, 2025
Anzalna Siddiqui
It seems like you’re eager to try out a new lens, and Laowa has just introduced one that could be ideal for you. Known for…
SongRAW Moonlit 85mm f/1.2—A New Challenger to Classic Portrait Lenses
Sep 16, 2025
Anzalna Siddiqui
SongRAW from Shenzhen, China, has introduced its Moonlit 85mm f/1.2 lens. A fresh competitor has entered the scene, and they mean business. The name suggests…
ADOX Reinvents the Round Filter with a Tooth that Doesn’t Bite Your Wallet
Sep 12, 2025
David Prochnow
Are you hungry for a set of tonal manipulation filters for your black and white photography that are as easy to use as they are…
Sigma 200mm f/2 Sports is Out: Legendary Focal Length Is Back for Mirrorless Shooters
Aug 22, 2025
Dunja Đuđić Kalinin
The Sigma 200mm f/2 DG OS Sports lens has just been officially announced. And it’s not just another telephoto: it’s a love letter to an…
Why a 35mm Lens Is the Coolest Thing in Photography Right Now
Aug 19, 2025
Darlene Lleno
The 35mm lens has become photography’s secret weapon, offering the perfect balance between wide-angle capability and natural perspective for any shooting situation. This versatile focal length excels at street photography, environmental portraits, and travel documentation while maintaining authentic image quality.
Zoom, Zoom: Is This the Closest Focusing Consumer Camera in the World?
Aug 17, 2025
David Prochnow
Remarkably, the Kodak PIXPRO AZ425 “Astro Zoom” is able to focus so close to an object that the subject nearly touches the front of the…
Sigma’s 200mm f/2.0 L-Mount Drops This August — Here’s Why It’s a Big Deal
Aug 15, 2025
Darlene Lleno
The Sigma 200mm f/2.0 L-Mount release on August 19 brings back the legendary fast 200mm focal length that disappeared during the mirrorless transition. This premium lens weighs 1,850g and features white finish design with fast autofocus for Sony E-mount and L-mount systems.
Latest Gear Releases & Announcements (August 2025)
Aug 15, 2025
Darlene Lleno
This latest camera gear releases 2025 round up brings you the exciting new options from Fujifilm, Sony, Nikon, and DJI with innovative features and competitive pricing. August delivers the highly anticipated X-E5 rangefinder, Sony’s premium RX1R III compact, and Nikon’s value-packed Z5II full-frame camera.
Mitakon 55mm f/2.8 1-5X Macro Lens Takes You Closer Than Ever
Aug 15, 2025
Anzalna Siddiqui
Zhongyi Optics (also known as ZY Optics) seems to be working to fulfill your macro photography needs with their latest Mitakon 55mm f/2.8 1-5X Macro…
These New Joseph Petzval Art Lenses Bring Focus-Coupled Bokeh Control in a Three Lens Launch Deal
Aug 11, 2025
Alex Baker
If you’ve been eyeing Lomography’s modern Petzval lenses, there’s now a way to grab three of them in one go, and save some cash in…