Gear Announcement

    Aputure MC Pro is 4x brighter than its non-Pro predecessor
    Apr 4, 2023 John Aldred

    Aputure has today announced the new Aputure MC Pro (buy here). It’s 4x brighter than the standard Aputure MC. It also swaps out the silicone…

    Sigma adds 17mm f/4, 50mm f/2 FF and 23mm f/1.4 APS-C lenses to its Contemporary lineup
    Apr 3, 2023 John Aldred

    Sigma has now officially announced the three rumoured new lenses in their Contemporary lens lineup. As expected, there are two full-frame 17mm f/4 and 50mm…

    The new Godox Dive series lets you light underwater down to 40 metres
    Apr 3, 2023 John Aldred

    Godox has announced a new range of underwater LED lights. Named Godox Dive, there are two product ranges, one daylight and one RGBWW, each available…

    Tokina announces shoe-mounted red dot finder for long telephoto lenses
    Mar 30, 2023 John Aldred

    Well, this is an interesting one. Tokina has announced a new SZ Super Tele Finder Lens. Essentially, it mounts to your camera’s hotshoe and puts…

    Laowa announces the super wide FF 15mm f/2 Zero-D for Leica M
    Mar 30, 2023 John Aldred

    It seems to be an almost weekly occurrence, but Venus Optics has announced a new Laowa lens. This time, it’s the Laowa 15mm f/2 Zero-D…

    Freewell K2 is yet another magnetic filter holder system
    Mar 30, 2023 John Aldred

    It seems like everybody’s going magnetised these days. We’re constantly seeing magnets in use with our photography and video tools, whether it’s magnetic mounts on…

    Sony’s ZV-E1 is a cut-down FX3 in a vlogging form factor
    Mar 29, 2023 John Aldred

    Sony has now officially announced the new Sony ZV-E1 (buy here) mirrorless camera. It follows on with the general theme of the ZV-1 and ZV-E10…

    Review: Insta360 announces its first gimbal – The AI-tracking Insta360 Flow
    Mar 29, 2023 John Aldred

    Insta360 is most famous for its 360-degree cameras and action cameras. It looks like they’re taking a little change of direction and expanding out into…

    Mitakon recreates Leica’s Summaron M 28mm f/5.6 at a tenth the cost
    Mar 28, 2023 John Aldred

    Mitakon has announced their newest lens. It’s full-frame Mitakon Creator 28mm f/5.6, which they say “recreate[s] the iconic Leica Summaron M 28mm f/5.6 lens with…

    Kolari introduces Atlas – The lightest matte box in the industry
    Mar 27, 2023 John Aldred

    Kolari Vision – yes, those folks who make camera filters and love tearing apart cameras – have released Atlas. They’re calling it “the lightest matte…