Photographer shoots a set of horrible yes thought provoking popsicles

Aug 22, 2016

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Photographer shoots a set of horrible yes thought provoking popsicles

Aug 22, 2016

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

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Right now, summer is a blaze here with temperatures reaching up to 43 centigrade. And when it’s hot, everyone wants a popsicle. Food photographer Benny Gam Zo Letova decided to see how far he can push the popsicle concept, and I must say, he pushed it quite far. We asked Benny to share some of his motivations and insights on the project.

YouTube video

Here is the question  Benny wanted to answer: is everything with a stick in it is considered ice cream?

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Benny tells DIYP where he got the idea for his project:

The idea was conceived one day as I was browsing the newspaper’s food section and saw what I thought was a popsicle made of ground beef. On second look I realized it was just granola on a stick.

But in my line of work as a food photographer I’ve learned that not every mistake I make should be forgotten or dismissed as merely a mistake, but rather try and continue on taking a different path – more interesting, more original, remembering that many important inventions came to this world by mistake (and where would we be today without penicillin?).

I realized that a popsicle made of ground beef can be really cool, at least visually. I doubt the taste. And so I decided I wanted to create a photo of such a popsicle.

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After giving it some thought I figured the idea had the potential of becoming an interesting project, and decided to start looking for other interesting ideas for popsicles that were never made or thought of.

I knew my favorite ice cream was “Magnum”, so I decided that the base mold of my ice creams would be the Magnum.

I bought a silicone mold for creating popsicles, and with it made plaster molds in the shape of Magnums, with a Magnum stick.

It took me about a month to think of original, quirky, interesting and even appetizing ideas, and of course thinking of a way to carry out these ideas.

And so the idea took shape. On the first day of shooting, I started making each ice cream by hand, and was very pleased with the result.

Each ice cream took over an hour to make, by delicate handwork and a lot of super glue. After the preparation came the shooting.

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On a shooting day of more than seven exhausting hours I saw the direction I was good and interesting, and ideas started popping. Ideas that later became additional shooting days.

All the ice creams were shot on glass at a 90-degree angle, and 60cm below it I placed fabrics to create a background in different colors and textured.

All the ice cream were shot under the same lighting, using flashes from the sides to avoid any reflection for the glass.

In addition, I used Photoshop in order to attach parts of the ice cream that I was unable to attach using glue, and to create a cleaner image.

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Here is the creation process step by step:

Making the plaster popsicles

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Creating assorted popsicles

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Shooting (yay!)

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Udi Tirosh

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

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One response to “Photographer shoots a set of horrible yes thought provoking popsicles”

  1. Travis McMillan Avatar
    Travis McMillan

    Pretty sure your title meant to say:

    Photographer shoots a set of horrible “yet” thought provoking popsicles