NYPD Gets A Lesson In Social Media – #myNYPD Tag Backlashes To Show Police Brutality

Apr 23, 2014

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

NYPD Gets A Lesson In Social Media – #myNYPD Tag Backlashes To Show Police Brutality

Apr 23, 2014

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Join the Discussion

Share on:

It is not uncommon for “older” bodies of the industry to “not get” how social media works. At it’s core, a social campaign give a lot of power to the community so if they decide to change it around, there is very little anyone can do.

mynypd

I wonder if NYPD thought about this when they started their #myNYPD Twitter campaign. The campaign calling for new-yorkers (and twitter users in general) to upload a photo with a local NYPDer quickly turned into a massive outbreak of photos showing police brutality.

In what may have been an innocent tweet, NYPD published the following call to action:

The  police, I guess were expecting a community hug, and while some photos are quite supportive, the mass of the tag is made from photos of police violence.

https://twitter.com/70torinoman/statuses/458845641632800769

By last night over 70,000 photos of police brutality were made, and they are still constantly uploading.  (about 150 new tweets were made by the time this article was done).

even tough the campaign can now be retagged as #totalfail, New Yrok Deputy Chief Kim Y. Royster stood up for it:

“The NYPD is creating new ways to communicate effectively with the community. Twitter provides an open forum for an uncensored exchange and this is an open dialogue good for our city”

Sadly, as NYPD learned, creating a hashtag does not assert your control over it.

[via nydailynews]

Filed Under:

Tagged With:

Find this interesting? Share it with your friends!

Udi Tirosh

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Join the Discussion

DIYP Comment Policy
Be nice, be on-topic, no personal information or flames.

Leave a Reply

Your email address will not be published. Required fields are marked *

2 responses to “NYPD Gets A Lesson In Social Media – #myNYPD Tag Backlashes To Show Police Brutality”

  1. Shifty303 Avatar
    Shifty303

    Tag in title is wrong, fyi.

    1. udi tirosh Avatar
      udi tirosh

      yup, got it, thanks!