We all know Instagram is no longer a photo-sharing app, and even its CEO confirmed it last year. But other than copying its biggest competitor, TikTok, Instagram has also become a lot of an online sales platform.
The latest addition to the app’s web store feature takes place in direct messages, or DMs as most of us call them. From now on, you can buy stuff without leaving your chat with sellers, and it includes everything: from choosing the items to tracking your order until it reaches you.
The way everything works is pretty straightforward, you just need to make sure to order from a qualified small business on Instagram. Of course, you’ll also use Meta Pay to make the payment, which is not surprising. Meta gives an example, so no need for me to invent another one:
“If you’re interested in a backpack, all you have to do is send a message to the business about the one you love. From there, you can chat about customizations — like adding your initials — and then place your order right in the chat. In that same chat thread, you’ll also be able to track your order and ask the business any follow-up questions. Finally, you’ll be able to use Meta Pay to complete purchases, making checkout even easier in just a few taps. And you can shop with confidence knowing that your payments are securely processed and your purchases are protected.”
If you are a buyer, you can ask questions, place your order, make a payment, and track your order. As a small business owner, you can confirm purchases, create payment requests, and collect payment once it’s placed. Even though I’m usually not keen on Instagram’s “all-in-one” approach, I actually like this tool. Other than getting more money for Meta, it could be helpful for small businesses as well.